Sabi Chef, a street food cooking competition, stormed major markets in Lagos State to sensitise residents, traders, chefs and vendors about the upcoming show.
The street activation, which started at the popular Tejuosho market, Yaba, saw many Sabi Chef ambassadors move from shop to shop, street to street speaking with, and on-boarding prospective participants at the cooking competition and food festival.
Scheduled to hold on 8th December at the Muri Okunola Park, Victoria Island, the show will witness many side attractions including good music, dancing competition, games, food tasting and family oriented merriment.
During the week-long street sensitisation activities, other markets visited in Lagos included those in Lagos Island, Ikorodu, Ogba and Oshodi.
Many fans of the show won various cash and other prizes for participating in dance, quizzes and other recreational activities.
The fun-filled street activation witnessed a large turn out of people at every centre, thus showing how much the people have quickly embraced the competition.
On the street activation, the Editor-in-Chief of Newspread.ng, Uche Nnadozie expressed joy over the incident-free week-long activities. The online publication is the organiser of Sabi Chef.
He further said: “We are very proud of what we have done. Engaging with the streets directly for a show that is meant for the street. No incident whatsoever, thus showing how safe our city is and how much the streets trust us to organise a show for them.
“We were well received everywhere we went. The young and old came out to participate and were enchanted by the opportunity to shine”.
Nnadozie further urged Lagosians to visit www.sabichef.com to pre-register to attend the grand finale of the show. He said admission is free.
At the Ikorodu event, CEO of the parent company of Newspread.ng, who is also Chairman of NT News Limited, Mr. Shola Ewuola said: “I am happy with the acceptance shown by our people. They own this process. They own the show. We just want to give back to the streets, to recognise the talents on our streets and elevate them to a global audience.
“Our culinary diversity is a thing of joy. It has fed millions and given millions of opportunities to earn a living. We are determined to host an incredible show come 8th December. Even more, we shall take Sabi Chef to the UK next year where we’ll be displaying/showcasing our naija street food cuisine and culture to a global audience”.
