The Lagos State Signage and Advertisement Agency (LASAA) has officially launched its 2024 Mobile Advert Permit along with the unveiling of a new website and corporate logo.
The agency stated its committed to staying at the forefront of technology, enhancing user experience, and maintaining relevance in the dynamic landscape of outdoor advertising regulation.
The development was made available on Saturday via the Lagos State Goverment’s page on X (formerly Twitter).
In his address, LASAA’s Managing Director/Chief Executive Officer, Mr. Fatiu Akiolu stated that the Mobile Advert Permit is a QR code which is secured by encryption and set to revolutionise the registration process for branded vehicles in the state.
According to Akiolu, the unique code, containing brand type, number plate and permit year, ensures authenticity and compliance.
Verification is streamlined through LASAA’s customised QR code scanner, available both online and offline.
He said that to further facilitate the ease of doing business, LASAA has decentralised the registration process.
He noted that clients can now register their branded vehicles conveniently at any LASAA branch office across the state or online using the auto platform as a way of bringing the service closer to their homes and offices.
He said: “Today’s launch renders all existing branded vehicle permits obsolete, prompting clients, both prospective and existing, to commence immediate registration and permit renewal for the new year. LASAA emphasised strict compliance to avoid potential vehicle impoundment, with enforcement teams deployed across Lagos for comprehensive coverage.
“In tandem with the Mobile Advert Permit, LASAA has also introduced a technologically advanced website designed to elevate user experience, streamline navigation, and simplify interface interaction. The optimised site, visible in search results and fortified against security threats, aligns with the Agency’s dedication to technological innovation and enhanced service delivery.
“A pivotal aspect of the launch is the unveiling of LASAA’s revitalised logo, symbolising a forward-looking approach while maintaining the Agency’s core values. The redesigned logo reflects LASAA’s pivotal role in shaping the outdoor advertising landscape and adapting to the evolving dynamics of Lagos State’s business environment.
“Today marks a significant leap forward for LASAA. The Mobile Advert Permit, our new website, and refreshed logo are integral to our commitment to efficiency, innovation, and maintaining the highest standards in outdoor advertising regulation.”
He, therefore, invited stakeholders, clients and the public to explore the new website, engage with the Mobile Advert Permit system, and embrace the refreshed LASAA brand, noting that the initiatives collectively reinforce LASAA’s position as a leader in the outdoor advertising regulatory space and signifies bold step into the future.
LASAA is the regulatory body responsible for the control and management of outdoor advertising and signage displays in Lagos State.
In its commitment to excellence, the agency plays a crucial role in shaping the visual landscape of the state through effective regulation and innovative solutions.
