ADVAN vs ARCON: An ill wind

Breezynews
13 Min Read

For years players in the Nigerian marketing communications industry, it has been known (some still suspect) that the Advertisers Association of Nigeria (ADVAN) has grown to see itself as the benefactor of the industry. From advertising agencies, through media agencies to the media organisations themselves, it’s been possible to feel the source-and-sauce air with which this association breathes around the industry.

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