Big Brother Naija (BBNaija) has evolved into a cultural juggernaut, driven not just by its contestants but by the fervent fanbases that propel them to stardom.
These dedicated supporters go beyond passive viewership, orchestrating voting campaigns, generating viral content, igniting trends, and shaping public discourse both online and offline.
Some fanbases have also turned housemates into enduring cultural figures, extending their influence long after the show ends.
Here’s a look at 15 key fanbases from 2017 to 2025 that have left an indelible mark on BBNaija’s legacy.
1. Efe – Efenation
Season 2’s Efe, the charismatic Warri native, won hearts with his “Based on Logistics” catchphrase. Efenation, coined in Week 1, became the dominant fanbase, overshadowing the smaller Efemily group. They organized street rallies in Abuja, dominated finale trends, and secured Efe’s 57.61% victory. Their support also kickstarted his brief music career, setting a standard for grassroots fan mobilization.
2. Miracle – Miracle Fans
Miracle’s pilot charm and versatility fueled his fanbase, #MiracleLegends. Their strategic hashtag campaigns, like #MiracleThePilot, drove his 38.17% win and amplified his post-show success, including aviation endorsements and media opportunities.
3. Cee-C – Spartans
The fiery Spartans kept Cee-C in the spotlight, clashing with rival Alexians. Their loyalty endured beyond the show, reportedly gifting her a house in 2023, proving fanbases can sustain a contestant’s brand for years.
4. Tacha – Titans
Titans tirelessly voted for Tacha during her embattled Pepper Dem season. After her eviction, they raised millions through GoFundMe and fiercely defended her online, cementing her influencer career and showcasing long-term fan devotion.
5. Mercy Eke – Mercenaries
Mercenaries powered Mercy Eke to victory in Pepper Dem (2019) and a runner-up spot in All Stars (2023). They fueled the #Merike ship, reportedly gifting her an SUV and funding trips, establishing a gold standard for fan loyalty and strategy.
6. Laycon – Icons
Icons transformed Laycon’s underdog story in Lockdown into a cultural wave. They set up physical voting stations with free Wi-Fi, securing a record-breaking 60% of final votes. Their efforts turned songs like Fierce into hits, showing how fans can drive lasting industry success.
7. Erica – Elites
Despite Erica’s disqualification, Elites sustained her relevance through campaigns and memes, fueling rivalries and bolstering her acting and social media career, highlighting fan resilience amid controversy.
8. White Money – Whitemoney Gang
Whitemoney Gang rallied behind White Money’s culinary flair and humor in Shine Ya Eye, ensuring his safety from eviction and boosting his online presence. They continue to promote his music and appearances.
9. Liquorose – Lions/LiquoLions
Initially drawn to her dance skills, Lions elevated Liquorose to diva status, maintaining her public profile long after the show.
10. Phyna – Phynation
Phynation’s support for Phyna’s raw energy and authenticity led to her Level Up win. Their backing continues to fuel her endorsements, reflecting the power of street-savvy fanbases.
11. Wanni x Handi – EnergySquad
EnergySquad rallied behind the energetic twin DJs Wanni and Handi in the No Loose Guard season, drawn to their high-energy performances, DJ skills, and vibrant personalities. They dominated social media trends with hashtags like #WannixHandi and #EnergySquad, mobilising votes and creating memes that kept the duo in the spotlight, helping Wanni reach runner-up.
12. Kellyrae and Kassia – DoubleKay
DoubleKay fans championed the married couple Kellyrae and Kassia in No Loose Guard, celebrating their strategic gameplay, love story, and resilience. Through coordinated voting and management-directed campaigns prioritising Kellyrae’s win, they ensured high poll performances and propelled him to victory with 35.95% of votes.
13. Imisi – Imistars (Ijoba 606)
Imistars are ruling Season 10 with their love for Imisi’s wit and unique style. Active across X, Facebook, and TikTok, they’ve boosted her Instagram following to hundreds of thousands, driving real-time voting and engagement.
14. Koyin – Koyinator
Koyinator’s humor, memes, and relentless engagement keep Koyin trending, elevating his fashion and modeling career while proving fanbases remain pivotal in shaping BBNaija narratives.
15. Dede – Devass
Devass, the dedicated supporters of Dede (Precious Ashiogwu) in Season 10, have rallied with intense energy, dominating trends and polls.
These fanbases are more than just supporters, they are cultural forces, mobilising votes, creating viral moments, and driving conversations.
As BBNaija captivates Nigeria and its diaspora, these groups continue to shape its enduring legacy.
Source: The Nation
