Bigi carbonated soft drink has reinforced its commitment to talent discovery and nurturing as it refreshed Nigerian Idol Season 7 second live show contestants with the ownership of the mics which depicts its 13 variants, from the stable of Rite Foods.
The show was tensed for Precious and Joel, who were evicted from the journey of the Idol Crown, but opened another competitive week for other contenders for a slot in next week’s rendition.
It was an evening of entertainment as the other 10 contestants took turns to impress the judges, comprising Obi Asika, Dapo Oyebanjo (popularly known by his stage name D’banj), Simisola Bolatito Kosoko (popularly known as Simi), as well as the audience.
Progress initiated theatrical feelings for the night when he performed Wizkid’s lyrics “Joy”. The highlight of his rendition was his amazing jig and sonorous version of the song, which caught the admiration of the judges and kept them thrilled to the end.
Faith, who was ecstatic with smiles, won the heart of many with her outstanding performance of Lagbaja’s “Always on Ny Mind”, earning a standing ovation from the judges, which marked her inimitability.
Similarly, the melodious voice of Itohan (also known as the “Baby-dragon”) pierced through the heart of many as she applied a creative style in her rendition of “If You Ask Me”, by Omawunmi.
Amazingly, Debby brought in some enthusiasm into the night when she resurrected Branda Fassie in her performance of “Vuli Ndlela”, while David Operah added colour with his wonderful act of 9ice’s “Street Credibility”, leaving the judges amazed with his vocal talent.
Bigi brand of carbonated soft drink says it will continue to rejuvenate contestants till the end of the popular music reality show, which climaxes with a winner who will clinch N100 million worth of prizes, including a recording deal from a label, a brand-new Sports Utility Vehicle, cash prizes, and other exciting gifts.
Meanwhile, the secrets of the 13 Bigi variants mics at the Bigi Media Lounge of the Nigerian Idol show has been revealed by Rite Foods’ Brand Manager, Boluwatife Adedugbe. She explain that they depict the brand’s involvement and investment in musical talents and discovery, which starts from the ownership of the mic leading to the soothing of the throat with the premium products.
According to her, ‘the connection between the 13 Bigi variants at the mics at the Bigi Media Lounge and the musical talents is very strong. As the singers guzzle their favorite Bigi, their throat is soothed and refreshed for it to let out the natural gift of voice for great performances. So, as Bigi goes down the throat, the voice let out the song and our consumers continue to enjoy the great products and great performance from the musical talents”.
Powered by the Bigi brand that has set the pace in the beverage industry, Nigerian Idol Season 7 is aired on Africa Magic Showcase (DStv Channel 151), Africa Magic Urban (DStv Channel 153 and GOtv Supa Channel 6), and Africa Magic Family (DStv Channel 154 and GOtv Channel 2).
