Bigi and Sosa fruit drinks of Nigeria’s leading food and beverages company, Rite Foods Limited celebrated the Children’s Day last Saturday with fun-filled activities at the Ikeja City Mall, Alausa, Lagos.
The Children’s Day promotes togetherness, the rights of children, bonding, and self-awareness among them. It is also to improve their welfare in order to break limits as they truly move towards becoming future leaders of tomorrow.
To help make the day extra memorable, Bigi drinks availed its 13 variants of carbonated soft drinks, including Sosa fruit drinks, Rite Spicy and Bigi Beef to the children, while presenting choices of activities based on the predilection of the younger consumers of the products.
The brand made the Children’s Day a two-day (Saturday-Sunday) free affair for kids at the venue, and it featured a diversity of activities, including face painting, games, crafts, and a handshake with a mascot.
Aside from the children catching fun and winning prizes through castle building, puzzles, circle throwing, and filling the pegs just to mention a few, some families also whisked away amazing rewards.
With a live band, the celebration kicked off at dawn, entertaining the children, parents, and guardians with quality music delivery as the first set of winners went home with branded headsets, water bottles, studying, as well as writing materials, and other exciting gifts. After winning, nine-year-old Bigi Orange fan, Oguniyi Tunmininu, who is in Basic V, said she loves the drink because that is the only soft drink her parents always buy for her and the taste is really good.
Assistant Manager of Bigi Drink, Ms. Biola Aransiola said the event is a great opportunity for children to connect with the brand handlers, unwind and have fun, while they get rewards. “As a consumer-oriented brand, we are always there for our consumers at every moment because we believe in their dreams, vision, and aspirations, thereby justifying our weight behind this year’s celebration”, she said, adding that it is not a new thing with the brand.
“Bigi is known for excitement, and fun and has been doing this for quite some years, giving the kids distinct treats to make them feel special in a time like this”, Aransiola said.
Assistant Marketing Manager at Rite Foods Limited, Mrs. Adebola Adeyinka said the company is committed to giving back to the community, most especially on special occasions because it shows the significance of love the firm has for its consumers.
“We are electrified to sponsor the Children’s Day event as we believe that it is imperative to support and give back to the children in our range. Emphatically, we are enthusiastic to see the undiluted smiles on their faces after having much fun”, she said.
After winning a family game challenge, the family of Mr. and Mrs. Olarinde expressed thanks to Rite Foods for producing quality Bigi and Sosa drinks with unique variants, and also having the consumers in mind and demonstrating it through events like the Children’s Day, which gives a memorable moment.
