Reinforcing its commitment to a delightful consumer experience, Bigi carbonated soft drinks, a leading brand from Rite Foods Limited, hosted 40 lucky fans to an impressive Easter celebration. The Easter movie hangout took place at Silverbird Cinemas, Ikeja City Mall, Lagos, and featured a screening of the movie, Beast of Two Worlds (Ajakaju).
The movie’s portrayal of traditional Nigerian society alongside its thrilling plot left the Bigi consumers thoroughly entertained. Afterwards, they received freebies and expressed their gratitude to the Bigi brand for the special Easter treat.
Assistant Brand Manager of Bigi, Biola Aransiola commented on the event, highlighting the brand’s dedication to showing appreciation to their consumers. “This movie hangout served as a way to celebrate Easter with our loyal fans and provide them with a truly extraordinary experience, all while enjoying the refreshing and diverse range of 13 Bigi flavours”, she said.
Bigi carbonated soft drinks has consistently demonstrated a strong commitment to consumer well-being. It actively connects with its audience by creating opportunities to fulfill their dreams and offering refreshments throughout their journeys.
Bigi’s dedication to its consumers is further solidified through sponsorships of various initiatives, earning them prestigious awards such as the “Most Innovative Carbonated Soft Drink Brand of the Year” (2023), “Friendly Brand of the Year” (2023), and “Best Value for Money-Carbonated Soft Drink Brand” (2023), among others.
