Boucles Africa Limited, a recent entrant into marcomms consultancy, has announced the appointment of Mojisola Saka as its pioneer Chief Engagement and Experience Officer effective April 2024. This appointment comes after a 13-year successful tenure as Chief Operating Officer (COO) at SoulComms, the strategic communications and engagement subsidiary of SO&U Group.
With more than two decades of experience spanning advertising, marketing, banking, communications and business management under her belt, Saka’s journey has been nothing short of a testament to her grit, commendable expertise, commitment to excellence and innovation in her field.
Her career journey began in 2003, where she excelled as a Client Account Executive at Prex Advertising. She then transitioned to EXP Nigeria, where she honed her skills in brand activations, spearheading impactful marketing campaigns. She later moved to First Bank of Nigeria, where she held the role of a Relationship Manager, contributing to the banking giant’s growth and profitability.
It was from First Bank of Nigeria that Saka was head hunted to join SoulComms as Account Director on Activations and Events in October 2010 where she was to become the COO in February 2011. Whilst at SoulComms, Saka not only steered the affairs of the agency, she led it to sustained growth, earned the organization industry recognition and respect over the years.
Saka, a seasoned “ideator”, is credited for several initiatives including Kreative Direct Africa, Great Merriment and Election Card, a citizenry advocacy platform for promoting good governance and accountability in public office. She is also an advocate for learning and self-development has an extensive educational background.
At the heart of her professional journey lies a deep commitment to volunteering for national good and social development. She has been an active volunteer at the Nigerian Economic Summit Group and other interests including Masjid 1001 Initiative. Over the years, she led the SO&U Group’s “Give Love” initiative and acted as lead communications support to Special Olympics of Nigeria, Slum Art Foundation, and Leap Africa. She is a staunch advocate for women’s empowerment and gender equality,
Saka remains a beacon of inspiration to aspiring professionals whose passion for innovation and unwavering dedication to excellence continues to earn her industry recognition in the span of her career so far.
With this appointment, she brings onboard a wealth of experience, visionary leadership skills, a deft blend of expertise and drive to redefining the standards of delivering marketing and communications services across various sectors.
Boucles Africa is a marketing, communication and content consultancy focused on creating real engagements for authentic experiences to African and global audiences.
