The Advertising Practitioners Council of Nigeria, (APCON) has assured that sanctions would be applied on Sterling Bank over its controversial Easter message which compared the ‘rise’ of Agege bread with the resurrection of Jesus Christ. The advert copy, which was shared on the bank’s social media pages and communicated to its customers via email, immediately provoked upbraid among Christians and …

In accordance with its consumer-centric tradition, Rite Foods, a leading Nigerian food and beverage company, celebrates with Muslim faithful as they observe the Ramadan fasting in fulfilment of the fourth pillar of Islam. Rite Foods, which manufactures 13 variants of Bigi carbonated soft drink, table water, Rite sausages, and Fearless energy drink, urged the Muslims to always uphold the virtues …

Music reality TV show, Nigerian Idol, sponsored by carbonated beverages, Bigi drinks, witnessed moments of refreshing performances from contestants during the Week 4 live show that kept the judges and fans electrified. It was a special weekend of music contests characterised by Bigi moments – excitement, spectacle, cheers and rousing performances staged by the contestants, who were each tasked to …

Focused a sustainable economic development strategy for its operating environment, the Bigi carbonated soft drink brand of Rite Foods has provided sponsorship for the Adire Market Week, a pet project of the Ogun State First Lady, Mrs. Bamidele Abiodun. Adire Market Week is an exhibition for small and medium scale enterprise (SMEs) in the local textile industry. The adire (Yoruba …

The first set of winners in the GoNigeria Digital Poetry Challenge have been rewarded with a total prize money of N2 million. GoNigeria is an initiative that drives and mobilises Nigerian youths to be proactive and participate in the electoral process. They are encouraged to register to vote and obtain their Permanent Voters’ Cards (PVCs) ahead of the 2023 general elections. …

It was a moment of exhilarating performance at the popular Nigerian Idol Season 7 Musical Live Show contestant, Zadok attracted a standing ovation from the judges and the audience as the popular musical talent discovery contest entered the third week. Zadok, from Edo State, performed wonderfully with Timi Dakolo’s song Wish Me. He had long desired a platform like the …

Rite Foods, the market leader in Nigeria’s food and beverage sector, has thrown its weight behind the environmental conservation initiative of PoPbeachclub’s “riteonthebeach”, which promotes the collection of ocean plastics on beaches for recycling with the proceeds funding scholarships of children in the communities. The social enterprise initiative by PoPbeachclub sets up recycling ecosystems in coastal communities that lack disposal …

Nigerian farmers have every reason to be optimistic of a bumper harvest in the new planting season with the launch of a crop balance nutrient fertiliser brand, Geo Fertiliser. The product comes in two variants – the Geo Plus (NPK 24-10-10+ trace elements) and Geo Green Urea(Urea 46-0-0+ trace elements). In addition to the basic elements (NPK and Urea) contained …

Bigi carbonated soft drink has reinforced its commitment to talent discovery and nurturing as it refreshed Nigerian Idol Season 7 second live show contestants with the ownership of the mics which depicts  its 13 variants, from the stable of Rite Foods. The show was tensed for Precious and Joel, who were evicted from the journey of the Idol Crown, but opened …

Advocating the role of quality sleep, Mouka has recognised and rewarded the best graduating students from all faculties of the Nile University of Nigeria, Abuja. Each recipient got cash grants at the school’s convocation ceremony held recently. The initiative was part of the company’s fifth CSR pillar, “Skills for Life”, which was introduced three years ago to recognise and promote academic …