With 30 June as the closing date to indicate preferred brands in the Consumer Value Awards (CVA), consumers have been showing loyalty to their brands through voting.
Brands are contending for the top spots in over 40 categories, which are listed based on consumers nomination.
According to BrandXchange, the ongoing voting process is transparent as the data is available on the CVA website.
In the Telecommunication (Mobile Network Operators {MNOS}) category, MTN takes the top spot having 46 per cent of the votes, Spectranet leads the Internet Service Provider category with 80 per cent of the votes.
To highlight the competitiveness of the voting, CWay overtakes Eva water, which was the leading brand in the Table Water category last month with the latter now having 37 per cent of the votes.
Some other brands have also moved up to be in the top spot in their categories. These include Fearless with 55 per cent in the Energy Drink category, Reload Multivitamin with 64 per cent in Multivitamin Infant category, Cowbell with 55 per cent in the Milk Skimmed Powdered category, and Always with 50 per cent in Sanitary Pad category.
In the Telecommunication (MNOS) Data category, MTN leads with 44 per cent, while Just Delight is ahead with 37 per cent in the Ice Cream category.
Detergent/Bar Soap category has Viva with 33 per cent on top of the ladder. Other categories and leaders include Home Appliances Television (Samsung, 47 per cent), Home Appliances Refrigerator (Haier Thermocool, 52 per cent), Air Conditioner (Lontor, 38 per cent), Home Appliances Washing Machine (Haier Thermocool, 50 per cent), Alcoholic Beverage (Trophy, 41 per cent), Carbonated Drinks (Pepsi, 64 per cent), Cooking Vegetable Oil (both Power Oil and King Oil are leading), Toothpaste Regular (Colgate, 30 per cent), Toothpaste Herbal (Dabur, 61 per cent) and Sugar (Dangote Sugar, 61 per cent).
Also ahead in other categories are: Cement (Lafarge {Elephant], 54 per cent), Insurance (Leadway, 55 per cent), Malt Drink (Maltina and Malta Guinness, 28 per cent each), Bathing Soap (Dettol, 40 per cent), Milk Full Cream (Peak, 69 per cent), Pasta (Golden Penny Spaghetti, 77 per cent), Noodles (Indomie, 88 per cent), Custard (Checkers, 88 per cent), Banks (GTBank and Access Bank, 44 per cent each), Virtual Banks (Opay, 58 per cent), Consumer Friendly Organisations (Cadbury, 60 per cent), Dish Washing Liquid (Morning Fresh, 54 per cent), Sausage Roll (Gala 92 per cent), Chocolate Malt Beverage (Bournvita, 57 per cent), and Seasoning Cube (Knorr, 63 per cent).
Others are: Tea Bag (Lipton, 87 per cent), Petroleum Jelly (Vaseline, 75 per cent), Mattress (Vitafoam, 50 per cent), Stout Beer [Dark Beer], (Guinness, 75 per cent), Engine Lube [International] (Mobil XHP, 100 per cent), Engine Lube [Local] (Oleum, 85 per cent), Breakfast Cereal (Golden Morn and Nasco Cornflakes, 38 per cent each), Toilet Cleaner (Hypo, 55 per cent), Multivitamin Kids (Reload, 86, per cent), Multivitamin Adults (Reload, 91 per cent) and Sport Betting (Bet 9ja, 50 per cent).
CVA’s Convener, Mr. Akonte Ekine said the consumers are validating brand promises as a reward for promise kept, hence the badge of honour from the consumers which demonstrates appreciation and a call to brands to wake up to the challenges of the economy, innovate to attend to the rising cost of living.
Ekine, who is also Chief Executive Officer of BrandXchange, commended the consumers for participating in the vote and called on more consumers to vote for brands of their choice as the closing date of 30 June is fast drawing near.
