Following about six months of credentials presentations by some of Nigeria’s leading Public Relations firms, Dufil Prima Foods Limited has appointed Chain Reactions Africa as the strategic communications and PR consultant for Indomie Noodles in Nigeria.
According to a statement on Thursday, one of Africa’s leading PR and integrated communications consultancies, the strategic partnership between the makers of Indomie instant noodles and Chain Reactions Africa took effect on 1st February 2024, and its aimed to first consolidate the brand’s market leadership and foster stronger emotional connections with consumers across the Nigerian market.
,The statement said that, with a commitment to delivering quality products and enriching the lives of consumers, Dufil Prima recognises the importance of breakthrough communications strategies that reaches the hearts and move the wallets. As part of its growth strategy as the clear market leader, the company has enlisted the expertise of Chain Reactions Africa to enhance the visibility, reputation and engagement of its flagship brand, Indomie instant noodles in the Nigerian market.
Group Corporate Communications/Event General Manager at Dufil Prima Foods Limited, Temitope Ashiwaju said: “We are excited to embark on this journey with Chain Reactions Africa. Their proven track record of creativity, strategic depth, understanding of trends and culture amongst critical demographics, market insight and integrated approach to communications have made them our preferred partner. Together, we aim to strengthen our market leadership, engage with our consumers more effectively, and drive meaningful connections that resonate with our target audience”.
Chain Reactions Africa brings almost 17 years wealth of experience in strategic communications for brand building, reputation management, crisis management, creative communication and unique consumer experiences and engagement in service of a diverse portfolio of clients from the public and private sectors. Its rich tribe of professionals drawn from PR, advertising, digital marketing and experiential marketing help in making uncommon integrated approach communications the firm’s holy grails of response to every brief from clients.
Chain Reactions Africa’s Managing Director/Chief Strategist, Israel Jaiye Opayemi said: “We are delighted by this exciting piece of good news from Dufil Prima Foods Limited choosing us to manage the Indomie instant noodles brand and support their mission of delivering exceptional products to Nigerian consumers”.
