An e-commerce platform, Atlaxa has launched its maiden operations in Abeokuta, the Ogun State capital.
At a media conference of the soft launch of Atlaxa Online Marketplace, the Chairman of Atlantica Financial Services Limited (parent company of Atlaxa Multi Resources), High Chief Olabode Mustapha said that Atlaxa was born out of a powerful vision to create a bridge between African artisans, creators, and businesses and the global marketplace.
‘For too long, the incredible stories behind African-made products — stories of tradition, innovation, and resilience — have remained untold on the global stage. Atlaxa is here to change that’, he promised.
He said that Atlaxa stands as a digital stronghold, offering African entrepreneurs, artisans, and businesses a global marketplace to showcase their creativity and heritage.
Dr. Mustapha explained that the mission of the platform is to empower African entrepreneurs by providing them with a platform to showcase their products to the world.
He further said: ‘We are not just building a marketplace; we are building a movement; one that celebrates the richness of African culture, supports local economies, and fosters sustainable growth for African businesses.
‘As someone who hails from Abeokuta, I have witnessed firsthand the artistry and dedication that go into creating products like adire. Each piece of adire fabric tells a story; a story of culture, identity, and creativity passed down through generations.
‘It is this same spirit of craftsmanship and innovation that we aim to showcase on Atlaxa, not just from Abeokuta but from every corner of Africa. At Atlaxa, we believe in the power of authenticity.
‘Every product on our platform is a reflection of Africa’s diverse heritage, from handmade crafts and textiles to art, beauty, and home decor. These products are more than just items for sale—they are pieces of Africa’s soul, crafted with passion and purpose.
‘But Atlaxa is not just about products; it’s about people. It’s about the artisans who pour their hearts into their work, the entrepreneurs who dream of reaching new markets, and the buyers around the world who seek unique, meaningful, and high-quality goods. Atlaxa is here to connect these worlds, creating opportunities for growth, collaboration, and mutual appreciation’.
The Chairman emphasised that the launch marked the beginning of an exciting journey, expressing optimism that the company can create a future where African creativity thrives on a global scale.
He further said: ‘As we officially launch Atlaxa, we invite you to join us in this mission — whether as a seller, a buyer, or a supporter. Together, we can redefine how the world sees and experiences African products, and together, we can create a future where African creativity thrives on a global scale.
‘Ladies and gentlemen, this is just the beginning. Atlaxa is more than a platform; it is a promise — a promise to celebrate Africa, to empower its people, and to share its beauty with the world’.
Ogun State Commissioner for Industry, Trade and Investment. Hon. Adebola Sofela announced the government’s backing for the platform, stating that the project was no doubt, an innovative e-commerce marketplace dedicated to showcasing African products and crafts.
Represented by the Permanent Secretary, Dr. Olakunle Aikuola, the commissioner explained that the launch was more than just the introduction of a digital marketplace; it is a bold step towards empowering African entrepreneurs, artisans, and manufacturers by providing them with a global platform to showcase their creativity and craftsmanship
He said: ‘I congratulate the management of Atlantic Financial Services on this remarkable initiative, which aligns perfectly with the vision of Ogun State for economic transformation and trade expansion.
‘In an era where digital technology drives economic growth, Atlaxa has the potential to revolutionize the way African products reach the world, bridging the gap between local producers and international markets.
‘As a government committed to industrialization, trade facilitation, and investment promotion, Ogun State welcomes this initiative with open arms. Our state has long been recognised as a hub for commerce and enterprise, and we are keen on leveraging technology to enhance trade efficiency, promote local content, and boost job creation.
‘By connecting African entrepreneurs to a wider audience, Atlaxa is set to unlock new opportunities for businesses in Ogun State and beyond. The importance of e-commerce in today’s global economy cannot be overstated.
‘It is a driver of financial inclusion, a catalyst for wealth creation, and an enabler of economic resilience. With Atlaxa, small and medium enterprises, artisans, and indigenous manufacturers can access wider markets without the limitations of physical boundaries. This will not only increase their profitability but also enhance the visibility of African products on the global stage’.
Sofela stated that the state government remains committed to supporting enterprises that promote trade and economic development, assuring that it will continue to create an enabling environment for businesses to thrive through progressive policies, infrastructure development, and strategic partnerships.
He added that initiatives like Atlaxa reinforce government’s belief that innovation and technology are key to unlocking the full potential of the economy, and called on stakeholders to embrace the platform.
The South West Regional Coordinator of the Nigerian Export Promotion Council (NEPC), Mr. Ganiyu Gbolagade noted that the launch was a bold step and a significant milestone to share vision to empower Nigerian businesses to explore and seize opportunities beyond the country borders
‘The world today is more connected than ever before, and the possibilities for exporting Nigerian goods and services are boundless. From our agricultural products to fashion, technology, and everything in between, Nigeria offers a wealth of goods that are in high demand across the globe’, he said.
He explained that NEPC’s mandate is to provide Nigerian businesses with the tools, resources, and knowledge they need to succeed on the international stage.
He said: ‘We are committed to assisting you in navigating the complex global market by offering a range of support services, from market research and trade facilitation to export training and financial assistance.
‘The launch of platforms like Atlaxa is a testament to the innovative spirit of Nigerian entrepreneurs and the desire to open new markets. Atlaxa represents a bridge—connecting Nigerian businesses like yours with international buyers who are eager to engage with the high-quality products that you produce.
‘For those of you who are keen on reaching global buyers, this is an exciting time to leverage technology and digital platforms to scale your business. Platforms like Atlaxa provide the unique opportunity to showcase your products to a worldwide audience, allowing you to reach markets previously out of reach’.
He however, urged the company to ensure that the products to be offered meet the global standards, emphasising that quality is a non-negotiable factor when it comes to international trade, and it is essential to continually improve and innovate.
Gbolagade added that it is critical to conduct thorough market research and understand the demands and preferences of their target audience, knowing their market will guide them in making informed decisions and tailoring their products to meet specific needs.
He counselled: ‘Familiarise yourself with export regulations, both domestically and internationally. The NEPC is here to assist you in navigating these processes, from export documentation to customs procedures.
‘Use platforms like Atlaxa to build relationships with international buyers and other stakeholders. Networking is crucial in expanding your business and finding the right partners’.
He said that NEPC is dedicated to supporting the company at every step of its export journey, stressing that whether they are an experienced exporter or a newcomer, the council will be available to help them grow the business, reach new markets, and contribute to Nigeria’s export growth.
