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Farmfresh receives NMA endorsement

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Farmfresh range products produced by Integrated Dairies Limited have received the endorsement of the Nigerian Medical Association (NMA).

The products include pasteurised full cream milk, stirred yoghurt in various flavours, and drinking yoghurt in various flavours.

The natural and healthy yoghurt drinks were presented with the certificate of endorsement on Thursday by NMA President, Dr Uche Ojinmah at a ceremony held at the association’s headquarters in Abuja.

While receiving the officials of Integrated Dairies Limited, Ojinmah commended the company for its commitment to customers’ wellness and satisfaction by giving the market fresh dairy products (without preservatives) which address the needs and desire of consumers to live healthy.

According to him, the endorsement is in recognition of the company’s commitment and drive to open up the market for people who need healthy beverages to access the products.

He said the wellness of the people remains NMA’s major interest, “hence the validation of your products for public consumption.

“It is, however, important that you maintain the high standards you have set in the making of the products which earned you the endorsement.

“This endorsement confers on you the responsibility to maintain standards and I believe you will maintain that having done that till today. Our endorsement is based on the reality that the product is real and is of good quality”.

Responding, the company’s Chief Operating Officer, Mr Emmanuel Orekogbe assured that the company would continue to meet the expectation of the consumers and other stakeholders by consistently producing high quality and standard dairy products that are affordable and satisfy the nutritional needs of its customers at all times.

“Our products are fresh and without preservatives, we are concerned about customers’ health and will be consistent in meeting their needs”, he said.

The Chief Commercial Officer, Mr Gbadesola Adenrele explained that Farmfresh has been consistent in the fast moving consumer goods market for 19 years and has remained committed to serving fresh dairy products that meet the needs of customers and consumers.

“Our processes are designed to ensure that we retain the freshness of all products produced from our production site/farm in Vom, Plateau State, leveraging long distance cold-chain vans and trucks for distribution across Nigeria at recommended temperature,” Adenrele said.

Highlighting Farmfresh differentiator in the market, the Brand Executive, Ifeoluwa Akindele said that due to the absence of preservatives, Farmfresh yoghurt brands have active live culture (probiotics) which aids the digestive system and boosts the immune system.

This, she said, gives credence to the endorsement by a professional body like the NMA.

From left: Brand Executive Integrated Dairies, Ms Ifeoluwa Akindele; Chief Commercial Officer, Mr Gbade Adenrele; President Nigerian Medical Association, Dr Uche Ojinmah; and the company’s Chief Operating Officer, Mr Emmanuel Orekogbe at the endorsement ceremony

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