The award-winning Fearless drink brand from the stable of Rite Foods Limited is providing sponsorship for the Brotherhood blockbuster movie, which simultaneously debut today across African countries including Nigeria, Benin Republic, Burkina Faso, Togo, Niger Republic, Senegal, Congo, Rwanda, Gabon, Guinea, and Madagascar, with plans for an appearance in Côte d’Ivoire.
The movie, which is based on twin brothers on opposite sides of the law – the police force, and a notorious robbery gang – boasts of a first-rate cast including Folarin Falana (known by his stage name Falz), Tobi Bakre, Zubby Michael, Bright ‘Basketmouth’ Okpocha, Toni Tones, OC Ukeje, Sam Dede, Ronke Oshodi, Omawunmi Jidekene Achufusi, Debo Adedayo (well known as Mr Macaroni) with BBNaija stars Boma Akpore, Diane Russet, Dorathy Bachor and Seyi Awolowo.
It is produced by the founder of Greoh Studios, Jade Osiberu; and Abdul Tijani-Ahmed; and directed by Ugandan filmmaker, Loukman Ali.
The movie premiered in Lagos last Friday at the Jewel Aeida, Lekki with a show for fun seekers at the Teslim Balogun Stadium, Surulere, Lagos, two days later.
To usher the release of the movie, the glamorous premiere event was filled with excitement and fun, with the cast chicly dressed in various outfits that depicts their dramatic roles as megastars in the entertainment industry and befitting of the event theme. It was also an evening of captivating moments, which saw spectators commending the sponsor, Fearless Energy drink, for its support for the movie industry in the country.
At the end of the show, the screen idols and the viewers affirmed that the movie fits the bill of a modern creative storyline and quality production with the display of exceptional skills.
Eulogising Fearless Energy drink for the support, the movie producer, Osiberu said the premium brand has helped in bringing what obtains in real life to theatrical performance, thus enlightening the populace of the consequences of criminal practices and how it impacts society, with much caution for self-discipline.
She applauded the effort of the brand for promoting the good cause of the movie industry. and also for taking it to an enviable height.
On the sponsorship, Rite Foods’ Head of Marketing, Olumide Aruleba said that the company, through the Fearless product, is committed to the promotion of Nigerian talents in entertainment, special skills, ideapreneurship, and cultural values for national development.
Fearless energy drink has in the past connected with its consumers in various spheres, especially in the entertainment sector, having blazed the trail with its inventiveness.
The brand consists of the Fearless Classic and Fearless Red Berry variants and was introduced into the Nigerian energy drink market in 2017. It has set the pace for others in its segment, with the first-ever packaged polyethylene terephthalate bottle brands.
It has been spearheading laudable initiatives that have propelled growth in the entertainment sector and made talented young artists become megastars, a reason that prompted the sponsorship of the Max Live show held in May 2021 for budding artistes.
Subsequently, it powered the 2021 edition of Felabration, a one-week event held in commemoration of the late Afrobeat King, Fela Anikulapo-Kuti, with the presentation of the first posthumous award presented Fearless to the music icon.
