Rite Foods Limited’s Fearless energy drink has announced the launch of its new 50cl can, designed to provide consumers with a refreshing energy boost in a convenient and stylish package.
Known for its two distinct flavours – Classic and Red Berry – Fearless energy drink has since its inception in 2017 consistently provided premium-quality energy drink, serving Nigerians with the needed strength to embrace life to the fullest. With the introduction of the new 50cl can, Fearless energy drink is taking this commitment to the next level by offering a wider range of pack choices to fit into the various lifestyles of its consumers.
The brand said that the new 50cl can is a result of its dedication to meeting the evolving needs of its customers. The larger size ensures that consumers can enjoy Fearless energy drink’s signature blend of revitalising ingredients for extended periods, whether they are powering through a hectic workday or embarking on new and exciting experiences.
The Fearless energy drink 50cl comes in a sleek aluminum can adorned with the iconic Fearless logo; a symbol that represents determination, courage, and the spirit of adventure. The bold packaging and statement of the can reflects the brand’s commitment to pushing boundaries and maintaining its distinctive identity.
As part of Rite Foods Limited’s ongoing commitment to sustainable packaging solutions, the brand remains dedicated to environmental sustainability as the new Can is made with recyclable materials.
Fearless energy drink’s Assistant Brand Manager, Kanyinsola Sangowawa said: “We are excited to finally introduce the new 50cl can, a product that shows Fearless energy drink’s dedication to giving our customers a strong energy boost in a style that suits their lives. This fresh option improves the Fearless experience, empowering our consumers to embrace each day with unstoppable energy and confidence”.
The launch of the Fearless 50cl can is a testament to Rite Foods Limited’s dedication to innovation, quality, and customer satisfaction. This latest addition to the Fearless product lineup reflects the brand’s understanding of the modern consumer’s need for convenience without compromising on performance.
Fearless energy drink has earned high recognition in its market segment with the inventiveness of the first-ever packaged polyethylene terephthalate bottle brand and has earned laurels for its innovation and high quality.
It attained the ‘Africa’s Most Preferred Energy Drink’ at the African Brands’ Congress Awards, and the ‘Best Value for Money – Energy Drinks Brand 2023’ at the second edition of the BrandXchange Consumers Value Awards, an event dedicated to celebrating brand excellence, and the ‘Most Outstanding Energy Drink Brand of the Year’ at the BrandCom 2021 Awards.
