Hope can be liberating and intoxicating. Morocco’s underdog performance is the best story in the World Cup.
Across the continent of more than 1.3 billion people, African fans are excited that Morocco has become the fourth team from an African country to ever qualify for the World Cup semi-finals.
The continent that is grappling with poverty, disease, corruption and bad governments, now has something concrete to cheer about.
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The money goes with the PR
The story is not complete without highlighting the economics of the Moroccan run. The semi finalists will get at least $25 million. But the value of the Moroccan players has increased tremendously, and their future contracts will be staggering.
The total value of the media coverage for Africa and Morocco is also worth billions of dollars. The brand value of Morocco has soared to a record level, and the whole continent is happily riding on its wings.
It’s time for Africa
Morocco’s advance also has not only raised the public relations profile of Africa, but it has also energised the Football Associations of several big football countries in Africa including Ghana, South Africa, Senegal, Egypt and Nigeria, the “giant of Africa” that continues to underperform.
Whether Morocco eventually wins the World Cup trophy or not, it has given Africa its best-ever public relations run. “Dreams come in a size too big so that we may grow into them.” Perhaps, at last, it is finally time for Africa.
Source: https://prnomics.com/
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