The two-day 9th Annual General Conference of the Guild of Corporate Online Publishers (GOCOP) opened Wednesday at the Radisson Blu in Ikeja, Lagos, with the theme: “Reconciling Campaign Promises with Governance Realities: Challenges and Prospects”.
During the business session, two GOCOP members made presentations. While the Publisher of Daily Post, Mr. James Bamisaye delivered a presentation on “Optimising Online Publishing Platforms”, the Publisher of New Express, Mr. Isaac Umunna spoke on “The Secret Behind Making Money in Online Publishing”.
Bamisaye stressed the importance of understanding the audience and tailoring content to meet their needs, while using data-driven strategies to boost site traffic.
He emphasised that online publishers must adapt quickly to changing algorithms and invest in digital marketing to stay ahead in the highly competitive online media environment.
Bamisaye also guided his audience through the process of optimising online publishing platforms.
His presentation focused on enhancing website performance, user engagement, and content strategy.
He also shared his insights on SEO optimisation, content management, and monetising digital platforms, providing practical advice for publishers looking to increase their online visibility and profitability.
Umunna shared his perspective on the business side of online publishing, highlighting the critical role of circulation in generating revenue for online publishers.
He outlined several revenue-generating strategies that publishers can implement such as direct advertising, click ads, and sponsored posts.
He also stressed the importance of building a strong traffic base and creating valuable content that attracts readers and advertisers alike. He provided real-world examples of how his publication, News Express has effectively used circulation to increase engagement and drive income.
Umunna also underscored the necessity of consistent publication and brand consistency in building long-term success.
He advised publishers to never underestimate the power of a strong, loyal audience, a critical factor in creating a sustainable publishing business.
The first presentation by the Raw Materials Research and Development Council (RMRDC), provided a deep dive into the role of research and development in supporting Nigeria’s media and publishing sector.
The discussion explored how the integration of raw materials and technological advancements can enhance the efficiency and sustainability of publishing businesses. The session emphasised the need for innovation and resource optimisation to stay competitive in the evolving media landscap.
In her welcome address, the outgoing President of GOCOP, Dr. Maureen Chigbo emphasised the significance of the event as a rare opportunity for members to come together, share insights, and learn from each other.
She highlighted the importance of the gathering in shaping the future of online publishing, especially amidst the rapid changes in digital media and technology.
The conference brought together a diverse group of professionals, experts, and stakeholders in the publishing and media industries. With a commitment to elevating the standards of online publishing, the conference served as a platform for knowledge exchange, innovation, and collaboration.
With new technologies, evolving business models, and shifting audience expectations, the role of online publishers is more vital than ever.
GOCOP has positioned itself as a key player in helping its members navigate these changes and continue to thrive in a dynamic digital landscape.
The conference not only provided valuable insights but also inspired a renewed sense of purpose among attendees, equipping them with the tools, strategies, and knowledge needed to grow their businesses and make a significant impact in the online publishing world.
