Google Ads has announced a suite of new AI-driven tools designed to revolutionize the way marketers create and optimize campaigns.
By combining advanced analytics with intuitive creative features, Google Ads empowers businesses to unlock their full potential and deliver exceptional results.
Google’s Communications & Public Relations Manager, West Africa, Taiwo Kola-Ogunlade, said: “We are excited to introduce these innovative tools that put the power of AI directly into the hands of marketers.
“By streamlining workflows, enhancing creativity, and providing deeper insights, we are helping businesses achieve extraordinary results.”
Key features of the new Google Ads tools include:
Advanced Reporting: One can gain unparalleled insights into campaign performance with detailed conversion metrics and placement tracking. This is achieved by identifying top-performing assets and optimizing campaigns accordingly.
AI-Powered Image Editing: With this tool, one can unleash creativity with easy-to-use image editing tools. These are done by one removing the objects, then adding elements, and adjusting images effortlessly to create stunning visuals.
Generative AI for Asset Creation: Accelerate content production with AI-generated images. Simply provide prompts to create high-quality visuals in seconds.
Streamlined Workflow: Access essential tools and features directly from the Create menu, it saves time and boosts efficiency.
Seamless Integrations: Collaborate seamlessly with creative teams using popular platforms like Canva, Smartly, Pencil, and now Typeface.
