The Lagos chapter of the Nigerian Institute of Public Relations (NIPR) has announced major updates for the 2024 edition of the Lagos Public Relations Industry Gala and Awards (LaPRIGA), themed, The Shining Stars.
Recognised as one of the most coveted public relations awards in Africa, LaPRIGA has now set a new benchmark for excellence and creativity in the practice.
This year, the LaPRIGA Selection Committee, chaired by Mr. Muyiwa Akintunde, has introduced enhanced selection standards, emphasising a clear alignment with public relations best practices.
In a new approach, members of the chapter will not vote for shortlisted nominees; instead, the selection panel will independently determine winners, ensuring that each award recipient meets the judging criteria to the highest standards.
Winners will be unveiled at the gala on Friday, 13 December 2024, in what promises to be an unforgettable celebration of achievement.
Introducing the 2024 Selection Committee to members of Lagos NIPR at a webinar on Wednesday, chapter Chair, Mrs. Comfort Obot Nwankwo encouraged members to submit their best work for this year’s awards. She said: “We invite all members to showcase their finest campaigns and initiatives. This is an opportunity to shine, demonstrate excellence, and set a standard in the field of public relations”.
According to a statement by Lagos NIPR Public Relations Officer, Mr. Samuel Adeyemi, the Selection Committee would assess entries across categories such as Agency of the Year, Best Brand in Storytelling, and Excellence in Community Relations. Criteria will include strategy, creativity, measurable outcomes, and contributions to advancing the profession.
“The judging process will be transparent and impartial, recognising those who excel in advancing public relations with integrity and impactful contributions”, Akintunde said.
Nominees will be announced on 27 November after a rigorous evaluation process.
Eligible members can submit entries for campaigns conducted between October 2023 and September 2024, with the deadline set for 13 November 2024, at 8 pm. Nominees must have up-to-date national and chapter dues to qualify for final consideration.
For more information on LaPRIGA 2024, entry submission guidelines, and judging criteria, please visit: https://lagosnipr.com/lapriga/
