Subscribers on MTN and Airtel networks spent N2.53 trillion on voice and data services in the first half of 2025, representing a 50.9% increase from the N1.68 trillion recorded in the corresponding period of 2024.
According to an analysis of the half-year 2025 results released by both telcos, the figure reflects rising consumer spending on telecommunications, driven by tariff reviews, increased smartphone penetration and sustained network investment by the two largest mobile network operators in Nigeria.
MTN Nigeria generated N2.12 trillion in voice and data revenue between January and June 2025, marking a 55.7% increase from the N1.36 trillion recorded in H1 2024.
The telco’s data revenue surged by 69.2% to N1.23 trillion, up from N727.33 billion in the same period last year.
Voice revenue also grew by 40.3% year-on-year to reach N887.13 billion, compared to N632.38 billion previously.
The company attributed the performance to robust demand, price adjustments implemented largely in the second quarter, and continued growth in its active data user base.
MTN reported an 11.8% increase in active data subscribers to 51 million, while total mobile subscribers rose by 6.7% to 84.7 million.
Average data consumption per subscriber increased by 26.3% to 13.2 gigabytes, supported by smartphone penetration of 62.6% and a 41.2% rise in data traffic.
The telco also executed a price review across voice and data plans during the period, which boosted service revenue.
The strong topline performance helped MTN swing from a loss of N519.1 billion in H1 2024 to a profit after tax of N414.9 billion in H1 2025.
Earnings Before Interest, Tax, Depreciation and Amortisation (EBITDA) more than doubled, rising by 119.5% to N1.2 trillion, with the EBITDA margin improving to 50.6%.
The company has since revised its full-year guidance, forecasting service revenue and EBITDA margin growth of at least 50 per cent.
Airtel Nigeria, meanwhile, recorded a total of $298 million in data and voice revenue during the same six-month period.
Using the exchange rate of N1,384/$ adopted by the company, this amounts to N412.43 billion—an increase of 30.1% over the N316.94 billion reported in H1 2024.
Airtel’s data revenue grew by 40.2% year-on-year, rising from $117 million (N161.93 billion) to $164 million (N226.98 billion), while voice revenue rose by 19.1% from $112 million (N155.01 billion) to $134 million (N185.46 billion).
The growth was underpinned by an 11.3% rise in Airtel Nigeria’s data subscriber base to 29.3 million and a 46.8% increase in data average revenue per user.
Data usage per subscriber climbed to 9.3GB monthly, up from 7.3GB in the previous year, while smartphone penetration rose to 51.4%.
The company’s overall customer base grew by 6.3% to 53.6 million by June 2025 in Nigeria.
Airtel Nigeria’s EBITDA rose by 49.9% year-on-year to $185 million, and its EBITDA margin expanded to 55.7%, supported by strong topline performance and the continuation of its cost efficiency strategy.
Although the company was impacted by currency devaluation in the previous year, its financial position improved in 2025, with increased profitability and stronger operating cash flows.
Both MTN and Airtel noted that macroeconomic conditions had become more stable during the first half of the year.
The Central Bank of Nigeria maintained the monetary policy rate at 27.5%, helping to moderate inflation to 22.2% by June 2025.
The naira also held steady around N1,530 to the US dollar, providing a more favourable environment for financial planning and capital investment.
In his commentary on the H1 result, the CEO of MTN Nigeria, Karl Toriola said: ‘We maintained strong commercial momentum in H1 2025 through disciplined execution, targeted customer engagement and network investments.
‘Our mobile subscribers rose to 84.7 million, with a net addition of 3.8 million in H1; despite the impact of the new SIM registration regulations introduced in Q1. As we increase our effort to add more strategic agents, we anticipate an easing of this headwind as we move forward. Active data users rose by 3.3 million in H1 to approximately 51 million, driving a 41.2% YoY increease in data traffic.
‘During the period, we completed the phased implementation of the new price adjustments across voice and data bundles, largely benefiting Q2. Pleasingly, the demand for our services remained resilient, which supported strong service revenue growth in the period’.
MTN said it had launched the first phase of its Dabengwa Tier III Data Centre and was onboarding mobile virtual network operators to its infrastructure, in line with the NCC’s efforts to deepen competition and improve nationwide connectivity.
Toriola noted: ‘As part of our strategy to expand capacity and meet the growing demand for our services, we launched the first phase of our US$240 million Dabengwa Tier 3 Data Centre in July 2025. This multi-stage data centre project is a world-class facility that will become the largest of its kind in West Africa. It will deliver industry-leading standards of scalability, reliability and security. It will enable businesses to digitise operations, drive innovation and scale efficiently’.
Airtel also highlighted its partnership with SpaceX to deliver Starlink’s high-speed satellite broadband services to remote communities across Africa, including Nigeria.
It noted, ‘On 5 May 2025, the company announced an agreement with SpaceX to bring Starlink’s high-speed internet services to its customers in Africa.
‘With this collaboration, Airtel Africa will further enhance its next generation satellite connectivity offerings and augment connectivity for enterprises, businesses and socio-economic communities like school, health centres etc in most rural parts of Africa.
‘Currently, SpaceX has acquired the necessary licences in nine out of 14 countries within Airtel Africa’s footprint and operating licences for the other five countries are under process’.
The combined N2.53 trillion spent on telecom services in just six months highlights the critical role played by voice and data connectivity in Nigeria’s economy.
With expanding networks, increasing demand for digital content, and deeper smartphone adoption, telecoms are poised to remain one of the fastest-growing sectors in the country’s post-pandemic recovery.
