Leading brand consultant, Muyiwa Kayode has announced the online release of his second book, Brand Nation. The work advances the theory that branding lies at the root of every successful nation-building endeavour.
Using the 3 Ps (People, Places and Products), the author provides a compelling argument that when nation-building is strategically approached from the branding perspective, the results are transformational.
A nation must define its identity through its People; brand its Places by way of destination marketing; and position its Products for global competitiveness. These three actions working synergistically provide a foolproof formula for successful nation-building.
The book is on sale on amazon.com and okadabooks online.
Kayode is a visionary in the Nigerian brand management space. As Co-Founder/CEO of USP Brand Management, he led several of the transformational branding projects in Corporate Nigeria, including Bank of Industry, AIICO Insurance, Zinox Technologies, Unity Bank and Emzor Pharmaceuticals.
Through the Brand2Wealth programme, which was launched in 2007, USP has impacted more than 5,000 entrepreneurs through brand training and capacity building. Between 2015 and 2022, the programme partnered with the Bank of Industry and Nigeria Export Promotion Council to provide brand training for entrepreneurs and exporters to help them achieve competitive advantage in a market dominated by foreign brands. As a result, more than 250 exporters have been able to add economic value to Nigeria’s non-oil export programmes.
He is the creator and producer of the first Nigerian animation series on television, Adventures of Turtle Taido, which has won multiple international awards, including Best Children’s Short at the Los Angeles Independent Shorts Awards in 2019 and 2020. His desire to raise Africa’s profile in the animation space led to his creation of the Lagos International Festival of Animation LIFANIMA in 2017. Endorsed by the Lagos State Government and profiled in the state’s official tourism calendar, this animation festival stands as one of the largest on the African continent, drawing over 1000 entries from more than 100 countries globally.
A multi-talented creative entrepreneur, Kayode graduated from the University of Lagos, with a Bachelor’s degree in English and worked with The Guardian newspaper before venturing into marketing communications in 1990 with SO & U Saatchi & Saatchi. He later joined Prima Garnet Ogilvy two years later to set up the agency’s Copy and Radio/TV Production department. There he produced a series of award-winning works, including Nigeria’s first TV commercial on a global medium for Crystal Bank which aired on CNN for six months.
Brand Nation is a robust sequel to his maiden book, The Seven Dimensions of Branding.