Rite Foods’ Bigi carbonated soft drink brand fed about 1,000 underprivileged kids in Makoko, a riverside community in the suburb of Lagos, last Saturday as part of the Corporate Social Responsivity’s project, Share a Smile Slum Food Outreach, which included Chisom, a former contestant on Nigerian Idol, as a team member.
The Slum Food Outreach, whose primary focus has been the Ijora neighborhood of Lagos, expanded the programme to Makoko, which also has a large number of underprivileged individuals.
After a riveting performance by Chisom, the delighted kids were given nourishing snacks that kept them happy throughout the show, a satisfying gesture that reflects Bigi brand’s care for them.
As they all sung along to Johnny Drille’s How Are You My Friend? as it was performed by the former Idol finalist, the children, who were unable to contain their excitement, were spotted jumping and screaming.
The award-winning company, which offers a wide variety of unmatched brands including the 13 varieties of Bigi carbonated soft drink, supported this CSR project to put smiles on the less fortunate members of society by providing food and drinks.
Bigi’s Assistant Brand Manager, Biola Aransiola said the support was the company’s way of showing its care for the people and that its top priority are the consumers for its unique brand portfolio.
Aransiola believed that the less fortunate should be treated equally with other citizens. She also said that it is organisation’s pleasure feeding the 1,000 children since they see it as a way of combating the hunger experienced by the underprivileged who could not buy food for themselves in the neighborhood, took great satisfaction in doing so.
She reaffirmed the company’s unwavering commitment to partnering with organisations like the Share A Smile Slum Food Outreach whose mission is to lessen the suffering of the underprivileged by providing a helping hand in spreading smiles on their faces.
She further said that Bigi would keep relieving Nigerians with its award-winning products, which are manufactured in utterly hygienic conditions using cutting-edge infrastructure and modern technology.
