Nigerian Women in Public Relations (NGWiPR), a social impact organisation, has announced the theme for the 2024 edition of its Experiencing Public Relations Conference, scheduled for 20th March 2024.
In its third edition, the 2024 conference is themed ‘Quiet Wars: Leveraging Public Relations for Conflict Management’. The conference, designed for senior public office holders, experienced business professionals, as well as public relations and communication experts, is expected to host 1,000+ virtual delegates from 10+ countries and 500 in-person delegates in Lagos.
According to a statement by the organisation, the theme was crafted to underscore the impact of the wars between nations in the Middle East and Europe, African countries now navigating the changes that come with military intervention in government via coups, democratic transitions through elections as well as changes in organisation and team leaderships.
Public Relations Consultant/NGWiPR Founder, Tolulope Olorundero emphasised the relevance and timeliness of the theme in today’s global landscape. She said that “wars will end on the table of dialogue; coups will give way to elections as leaders come together to negotiate and agree. Internal dissent as teams, departments, organisations and agencies experience a change in leadership at various levels will be drastically reduced, as leaders and executives adopt a transparent communication approach”.
The Experiencing PR conference is a carefully curated business conference where public relations strategies are discussed from the perspective of both the clients and practitioners. The 2024 edition will feature a business panel where leading business executives will share their experience of how they have navigated conflicts in business using public relations strategies that delivered results.
The industry panel will host a selection of expert public relations professionals practising in Africa and Europe.
Globally recognised for its distinctive approach to industry conversations, the Experiencing PR conference continues to set the standard for promoting third-party validation of the practice of public relations. This distinction ensures that business leaders and public office holders attending the conference gain actionable insights and practical strategies from experienced professionals to enhance their businesses or organisations.
Emphasising this commitment, Olorundero said further that the conference would provide “unique opportunities for attendees to learn from experienced business leaders who have successfully navigated different quiet wars. An international industry panel will explore new and progressive public relations and communication strategies. A fireside chat with a millennial who has strategically managed a public war will highlight the generational aspect of conflict resolution”.
During the 2024 conference, Volume II of the Experiencing PR magazine will be launched, featuring expert articles from professionals globally. Experiencing Public Relations: 12 Women. 12 Countries, the second edition of the organisation’s book, which will feature the unique perspective of 12 Nigerian women practising in 12 countries around the world, will also be launched. These publications are
the organisation’s contribution to the body of knowledge in the global PR industry, while providing a credible platform for PR professionals to demonstrate capacity, competence and relevance amongst their global peers.
Delegates can register at https://bit.ly/EPR2024_registration
Nigerian Women in PR, established in 2019, is a social impact professional organisation set up to advocate for, and provide growth resources to, Nigerian women working as PR and communications professionals across the world. Through its programmes, initiatives and strategic partnerships, it provides a resource hub for learning and professional growth of our members; promote the continuous relevance of members as the PR and Communications profession evolves; platform the RESULTS of
Nigerian Women practising in the profession; and promote the understanding and value of the public relations profession.
The Experiencing PR Annual Conference stands as a pivotal project, aligning with the objective—to promote the understanding and value of public relations. This business conference is open for men and women and expected delegates include public office holders, senior business executives and public relations professionals.
