In a major stride for Nigerian sports media, Inview Technology (operators of Nigeria’s Digital Switch Over – DSO), and the Nigeria Premier Football League (NPFL), recently signed a Memorandum of Understanding (MoU) which is packed with potentials to transform the broadcast, marketing, and commercial ecosystem of club football in Nigeria.
NPFL Chairman, Otunba Gbenga Elegbeleye, in his first public comments since signing the partnership, described it as the game changer that the league has been so much in need of.
‘The partnership aims to deliver world-class live coverage, centralised content management, and unified sponsorship and marketing strategies, enhancing fan engagement while unlocking new revenue opportunities for clubs and stakeholders’, he said.
Consistent with its tech-driven operations, Inview Technology DSO will deploy end-to-end broadcast and streaming solutions, establish a dedicated NPFL TV channel “AfroSoccer”, and ensure international production standards with local technical training.
On its part, NPFL will provide coordination, regulatory support, and access to league fixtures, venues, and clubs.
‘We will stretch ourselves in the area of operations to provide the enabling platform for our partners to implement the great strategies they are bringing’, he added.
To enrich fans’ experiences, television viewers and those watching on hand held devices in the stadium or elsewhere will enjoy a high-definition, interactive experience through the AfroSoccer free-to-air channel, the FreeTV Mobile App, and across 25+ partner television channels, ensuring NPFL matches are accessible to fans nationwide. The FreeTV App allows users to pause, rewind, replay, or watch their favorite matches on-demand — anytime and anywhere.
The collaboration is set to elevate NPFL’s global profile, strengthen commercial opportunities, and build local capacity in sports media production — ushering in a new era for Nigerian football broadcasting.
