Pepsi Nigeria, a cola-carbonated soft drink beverage, has launched a music academy in partnership with Empire Record Label.
A statement on Thursday said the General Manager of Marketing-Beverage, Seven-Up Bottling Company, Segun Ogunleye, made the announcement recently at a press conference in Lagos.
According to him, the Pepsi Music Academy was designed to cater to the discovery and incubation of talents across various facets of the music industry and to further support and enable the entire music ecosystem.
Ogunleye said, “The launch of the Pepsi Music Academy was to bolster the development of the music industry in Nigeria. The music artistry component of the academy will expose participants to intense industry education from a carefully selected faculty of music business leaders who have contributed immensely to the global growth of Afrobeats and the Nigerian music ecosystem”.
He disclosed that three finalists from the academy would receive brand new SUVs, a living allowance for two years, an opportunity to be a Pepsi influencer, get their music produced by Grammy-winning producers, Sarz, Masterkraft, Blaisebeatz, and P. Priime, music video production sponsored by the brand and a two-year developmental recording deal with Empire.
