The Public Relations Consultants Association of Nigeria (PRCAN) has announced the maiden edition of the PRCAN Knowledge Hub (formerly PRCAN Masterclass Series), scheduled for Tuesday, 24 March 2026.
According to a statement by the association’s Public Relations Officer, Dr. Monday Ashibogwu, the hybrid event will hold at the Lagos Marriott Hotel, Ikeja, and will feature renowned experts in strategic communication and digital media.
Key facilitators include CEO of Burson Africa, Karl Haechler, who will speak on “AI-Driven Strategic Communication: Mastering Algorithmic Disruption and Digital Volatility”; and CEO Tech Cabal Nigeria, Tomiwa Aladekomo, presenting “Rewriting the PR Playbook: AI-Driven Storytelling, Media Intelligence & Reputation Management”.
The session will be moderated by Chief Engagement/Experience Officer of Booucles Africa, Mojisola Saka; and Founder/CEO, Black House Media, Ayeni Adekunle.
The PRCAN Knowledge Hub serves as the flagship platform for professional development, targeting senior and mid-level practitioners from both public and private sectors. This includes PRCAN members as well as professionals from allied associations such as the Advertisers’ Association of Nigeria, Outdoor Advertising Association of Nigeria, Association of Advertising Agencies of Nigeria, and Media Independent Practitioners Association of Nigeria.
The programme will feature targeted sessions, case studies, interactive workshops, and demonstrations of AI tools. Key topics encompass AI algorithms in public relations, managing digital disruption, crisis communication in volatile online environments, AI-driven content creation and analytics, reputation management, and deepfake detection.
Chairman of the PRCAN Education Sub-Committee, Adetola Odusote said: ‘The PRCAN Knowledge Hub marks a strategic evolution of our capacity-building mandate. As technology transforms communication practices. It is imperative that we equip practitioners with future-ready competencies. This platform empowers professionals, institutions, and policymakers to leverage digital disruption as a strategic advantage through the responsible and intelligent application of AI’.
PRCAN said that it extended invitation to marketing and communication professionals across public and private sectors, including corporate communicators, policy communicators, brand strategists, media professionals, and integrated marketing communications stakeholders; to join this landmark inaugural edition of the PRCAN Knowledge Hub.
