Rite Foods Limited, a world class company in the food and beverage industry, has joined other organisations around the globe in marking this year’s Customer Service Week with unparalleled brands that cater to the needs and preferences of its consumers in various demographics.
This year’s Customer Service Week, which began on Monday and runs till Friday 7th September, is with the theme “Celebrate Service”. It is the 31st year of the global celebration.
Commenting on the initiative, Rite Foods Managing Director, Mr Seleem Adegunwa said that, as a market leader that blazes the trail in the sector it operates, the company holds its customers in high esteem and at the core of its mission. It has therefore evolved a global approach to its relations and has been refreshing them with unrivalled brands with laurels to their credit.
He said that customer satisfaction is paramount, a reason that calls for the delivery of quality brands that are produced with state-of-the-art facilities and in a first-rate factory, under high-standard and hygienic conditions, which is reflected in their matchless tastes and flavours.
Adegunwa said that, as a consumer-centric company, Rite Foods pride itself in the sector with award-winning brands such as the 13 variants of the Bigi carbonated soft drink, Bigi Table Water, the marketing leading; Fearless Energy Drink Brand, and Rite Sausages, which, he said, are the preferred choice of consumers.
On her part, Assistant Brand Manager, Boluwatife Adedugbe said that, with the customer service week, the company would broaden its approach on how to engage its consumers and keep them connected to its brands.
She stated that the company, which operates at the peak of excellence, has always identified with its customers at relevant touch points to support worthy programmes that are beneficial to their well-being.
The proudly Nigerian company has spearheaded various initiatives through its brands in the sports and entertainment industry, with accolades from customers for creating a positive impact on their lives.
Recently, its Fearless energy drink product sponsored the Brotherhood movie premiere, while the Bigi brand did the same in the Prophetess and the Progressive Tailors Club movies’ first appearances.
Also, Bigi was the headline sponsor of Seasons 6 and 7 of the popular music reality show, Nigerian Idol, for the discovery and nurturing of talents in the entertainment industry.
Consequently, the Fearless brand powered the 2021 edition of Felabration, a one-week event held in commemoration of the late Afrobeat King, Fela Anikulapo-Kuti, with the presentation of the first posthumous award presented by Fearless to the music icon.
“These are among other activities that bring our product portfolio closer to our customers, and have benefited them immensely, being a crucial part of our business”, Adedugbe said.
