The market leader in Nigeria’s food and beverage industry, Rite Foods Limited has thrown its weight behind the 2023 edition of the annual Ojude Oba festival celebrated by the Ijebu people of the South West region of the country. The festival is a rich cultural heritage that dates back to over two centuries.
In line with its tradition of support for the international cultural festival, Rite Foods will make available its unique brands comprising the 13 variants of the Bigi carbonated soft drink to refresh participants, visitors and consumers at the event themed Ojude Oba-A Lesson in Religious Harmony, slated for Friday, 30th June in Ijebu-Ode, Ogun State.
At a session heralding the 2023 event, Rite Foods Assistant Marketing Manager, Adebola Adeyinka said that the world-class and Proudly-Nigerian company would continue in its giant stride by sustaining its support for the cultural event this year through sponsorship collaboration, in making the event successful and exciting, as the international event signposts the cultural heritage and values of the Ijebu nation and its autonomous people.
She stated that Rite Foods would provide its arrays of brands that are widely consumed by the people who cut across various demographics of its consumers such that they will be rejuvenated for enhanced performances during the different traditional age grade contests and the displays of arts and culture among other exhilarating performances.
According to Adeyinka: “The Ojude Oba festival is highly significant to us as a people and as a company that operates in Ogun State, especially with a modern factory in Ijebu -Ode, we see it as a responsibility to fully partake in the festival as sponsors to make the occasion more memorable”.
The Project Co-ordinator of the Ojude Oba Festival Committee, Chief Fassy Adetokunbo Yusuf, who represented Awujale of the Ijẹbu Kingdom, Oba Sikiru Kayode Adetona, said that the festival is a rallying point of the Ijebu people, and helps in their unification.
He further said that the festival brings about love and mutual understanding that has been in existence for over two centuries, with cultural activities that reflect the highly cherished norms of the forefathers of Ijebu Kingdom.
According to him, the festive period also boosts economic ventures in Ijebu Ode, as well as enhances cultural tourism, as local visitors and foreigners visit the city to partake and witness the different displays of arts and culture, that are distinctively attached to the Ijebu race.
The Special Guest of Honour is a global business mogul, Sir Clement Oluwatumininu Okeowo while some interesting events lined-up for the day included the best-dressed age grade groups contest and the displays by the warlords’ families in Ijebuland, among other exhilarating performances.
