Ahead of the highly anticipated 8th edition of the All-Africa Music Awards (AFRIMA) in Dakar, Senegal, Senegalese President Macky Sall, over the weekend, hosted AFRIMA’s Executive Producer/President, Mr Mike Dada, assuring him of the government’s unwavering support towards a successful event.
The award is themed, Teranga Edition and scheduled to hold from 12th to 15th January, next year,
The meeting at the Senegalese President’s official residence in Dakar was held after a world media conference/unveiling ceremony on 4th November, where Senegal was announced as the official host country by AFRIMA’s African Union Commission and the International Committee.
According President Sall, who is also the 2022 Chairperson of the African Union (AU), “the present and future of Africa, particularly Senegal in this case, is very important to our government and the youths represent that future. AFRIMA speaks to the empowerment and engagement of young people in the creative economy as well as the celebration of our continent and global promotion of our cities for tourism benefits, hence the support and partnership from the Republic of Senegal. I am very happy and honoured to host the Teranga edition of the biggest music award in Africa, AFRIMA right here in Senegal, the people of Senegal are excited about this historical feat, given that this is the first time the awards will be held in a Francophone country.”
He assured the AFRIMA team and the rest of the world of premium hospitality rights and support from the Senegalese government and her people, to ensure that the event will be an impactful, successful, and laudable affair for visitors and the people of Senegal.
On his part, Dada thanked President Sall, the government and the people of the Republic of Senegal for undertaking to partner with and host the 8th AFRIMA for the benefit of the music industry in Africa in general, and the creative economy in Senegal in particular. On behalf of AFRIMA’s International Committee, he promised to ensure that the Teranga edition would go down in history as the award’s best and biggest edition so far.
Meanwhile, African music lovers have been encouraged to keep voting intensively for their desired winners, using the voting portal live at www.afrima.org and take part in the events on social media platforms (IG/TikTok – @afrima.official; Facebook – Afrimawards; Twitter – @afrimaofficial; LinkedIn – AFRIMA). The voting process that determines winners at AFRIMA is audited by a globally renowned auditing firm, Pricewaterhousecoopers (PWC).
The event is scheduled to commence with a host country tour, courtesy visit to the Senegalese President, school visit and gift presentation (as part of AFRIMA’s Corporate Social Responsibility), as well as welcome Soiree.
Other activities include Africa Music Business Summit and the AFRIMA Urban Music Fest, the main rehearsals, media engagements and nominees’ exclusive party. The event will climax on Sunday, 15th January 2023 at the 15,000 capacity Dakar Arena with the live awards ceremony broadcast by 104 TV stations to over 84 countries around the world.
In partnership with the African Union Commission, AFRIMA is the pinnacle of African music globally.
