Erisco Foods Limited

Opinion

Erisco, Najiko and the limits of ‘ime-ahia’ branding

Ime ahia, the Igbo expression that loosely means, “inside the market” but carries a meaning deeper than appears on the surface, is where the old aphorism of “might is right”…

How not to handle David vs Goliath crises

Crisis Creed: Why PR experts are wrong on Erisco Foods crisis

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