After a keenly contested session of the Lagos PR Fest Pitch Competition and Mentorship Session, Mass Communication undergraduates of Olabisi Onabanjo University (OOU), Ago-Iwoye clinched the top prize, with Lagos State University of Science and Technology (LASUSTECH) emerging as first runner-up.
The competition, which was a display of creativity and fresh ideas also featured participants from the Yaba College of Technology (YABATECH) and Caleb University. It focused on how communication can be used to promote the adoption of urban farming practices by busy city dwellers.
In a statement on Tuesday, the Public Relations Officer of the Lagos State chapter of the Nigerian Institute of Public Relations, Mr. Samuel Adeyemi said that the judging panel, made up of seasoned PR professionals, praised the innovative approaches and practical strategies showcased by the teams.
The pitch was followed by a mentorship session, where experts in the PR industry shared their career journeys, offering insights on how aspiring professionals can carve a niche and make an impact in the field.
This PR pitch and mentorship programme is part of activities marking the Lagos PR Fest 2025, which will culminate in a lecture on “Urban Farming for Food Security: The Role of Communication” scheduled for Thursday 14 August, 2025 at Nigerian Institute of International Affairs, Victoria Island, Lagos.
