Coca-Cola says it is bringing back its “Share a Coke” campaign on an unprecedented scale of shareability and personalisation for a new generation, pushing the boundaries of innovative brand experiences.
In 2011, the brand launched this first-of-its-kind campaign in which you could find your name in place of the logo – an industry-first in personalisation. Now the brand wants you to share a Coke with your friends to celebrate your friendship and create memories that will last a lifetime.
Did you know that 72% of Gen Z crave authenticity and want to connect with real people in everything they do?
In a world where interactions online can feel momentary, sharing a Coke offers a tangible way to show you care. The brand’s unique customisation platform offers even more names to choose from and the ability to add your own personal touch. You can create a truly unique Coca-Cola can or bottle to express your appreciation for friends, family, and loved ones. It’s a simple gesture that can strengthen and deepen connections.
Senior Director and Head of Marketing at Coca-Cola Nigeria, Yusuf Murtala says: ‘In Nigeria, we thrive on moments of togetherness and community where greatness happens. “Share A Coke” celebrates the everyday connections that turn into memories we hold on to. It is a reminder that even the smallest gesture, like seeing your name on a Coke bottle, can spark joy, and bring people closer’.
Meaningful connections thrive both online and offline. While digital spaces keep us close, it’s those shared moments in real life that make for long lasting memories, yet the physical ‘third spaces’ that nourish these meaningful connections are in decline. “Share a Coke” is celebrating the connections and experiences that define this generation in spaces that allow moments of togetherness to thrive.
Director of Marketing, Valerie Odubogun says: ‘In today’s digital world, it is important to celebrate the unique bonds of friendships and celebrate this important human connection. “Share a Coke” reminds us that memories happen when we come together and experience the real magic of human connection; those spontaneous moments of laughter, stories, and genuine connection, shared over a Coca-Cola can, make life so special’.
So how can you join the fun? Look for Coca-Cola cans or bottles in-store and get ready to share the moment with your crew. Consumers can experience the campaign in real time through exciting consumer promotions, and of course, the shared connection of Nigerian names on Coca-Cola’s cans and bottles.
This year, Nigerians stand a chance to win their share of millions in cash and prizes every week from 1 October to 31 December 2025, exclusively through personalised 50cl Coca-Cola bottles available at any major retailer nationwide.
Through each personalised beverage, Coca-Cola will be refreshing Nigerians as they make long-lasting memories. On 23 October, Nigerians can take part in a host of memorable Coke experiences at the Share A Coke launch in Lagos.
