Rite Foods Limited, a prominent player in Nigeria’s fast-moving consumer goods (FMCG) industry, is thrilled to announce its resounding success at the second edition of the BrandXchange Consumers Value Awards, an event dedicated to celebrating brand excellence.
The awards included Best Value for Money – Carbonated Drink Brand 2023 (Bigi Cola), Best Value for Money – Energy Drinks Brand 2023: (Fearless energy drink) and Best Value for Money – Sausage Brand 2023 (Bigi beef sausage roll).
This reaffirms the company’s dominant position in the food and beverage industry, despite fierce competition. Rite Foods Limited’s brands have established themselves as benchmarks of value and uniqueness within their respective segments.
The brands’ representatives made a memorable appearance at the awards ceremony, demonstrating Rite Foods Limited’s unwavering commitment to excellence in every aspect of its operations. Each Assistant Brand Manager left a lasting impression with their impeccable attire. The Assistant Brand Manager for Bigi, in particular, stood out by donning a colourful cape that perfectly embodied the playful and vibrant array of flavours synonymous with the brand. Equally, the Assistant Brand Manager for Fearless Energy Drink made a bold fashion statement, sporting vivid and daring colors that align with the brand’s fearless spirit of delivering exciting energy and refreshment to consumers.
The awards were presented to the Brands’ Managers at the event, themed “Consumer Satisfaction Index,” held at the Radisson Blu Hotel in Ikeja GRA, Lagos, on 7th September 2023. The organisers praised Rite Foods for disrupting the Food and Beverage sector of Africa’s largest economy with an array of high-quality products that have become consumers’ top choices, offering desired value and satisfaction, surpassing competitors in their segments.
Assistant Brand Manager for Bigi Carbonated Soft Drink, Biola Aransiola expressed her gratitude, saying, “this award is a testament to our dedication to providing top-quality products that offer exceptional value to our customers”.
Assistant Brand Manager for Fearless Energy Drink, Kanyinsola Sangowawa also said: “It is an honour to be recognised as the best value for money in the energy drink category. It motivates us to continue delivering on our promise of premium energy and great taste”.
Representing the Rite Sausage brand, Digital Lead at Rite Foods Limited, Olawale Odenusi said: “This award reflects our ongoing commitment to producing delicious and value-packed sausage rolls in line with global best practices within our state-of-the-art factory”.
This latest achievement underscores the outstanding quality of Rite Foods Limited’s products, as endorsed by the overwhelming support of discerning consumers. It follows Rite Foods’ recognition as the “Highest Gainer Year in Year Out for 2023” in the “Top 50 Brands That Power Nigeria” evaluation. The company remains steadfast in its mission to deliver quality products, enhance taste experiences, and nourish communities through its innovative range of offerings.
Rite Foods Limited’s success at the BrandXchange Consumers Value Awards adds to its growing list of accolades, including Bigi Cola’s “The Fastest Growing Cola Brand of the Year” in 2022, the “Best Fast-Moving Consumer Goods Company Award” presented by the Brand Journalists’ Association of Nigeria, “Most Outstanding CSD Brand of the Year” for the Bigi brand, and “Most Outstanding Energy Drink Brand of the Year” for Fearless Energy Drink at the BrandCom 2021 Awards. The company also received the 2022 ECOWAS Sausage Roll Snack Manufacturing Company of the Year award for its nutritional sausage values.
