Bigi carbonated soft drink (CSD) brand of Rite Foods has rewarded the winner of its Watch & Win promo, Amarachi Chukwuma, with a brand-new car.
Other participants also got consolation prizes comprising laptop computers, Bigi products, blenders, printers, and several amazing prizes. These climaxed about 12 weeks of the reward scheme.
The presentation of the grand prize was made on Monday at the Silverbird Cinema, in Victoria Island, Lagos, with the elated Amarachi expressing her gratitude to the brand for connecting with its consumers through a platform that refreshes movie lovers with the taste of its 13 unique variants as they watch their favourite films.
Amarachi, 26, from Anambra State, received the key to the brand-new car in addition to over 100 packs of Bigi drinks, and other prizes.
The Watch & Win Promo was flagged off by Bigi CSD in December 2021 to thrill movie and cinema lovers in Silverbird Cinema’s in Lagos and Abuja by offering them rewards for their viewing experiences.
On the initiative, Rite Foods’ Brand Manager, Boluwatife Adedugbe stated that, through the promo, the Bigi brand created a great experience for its consumers in a way that had made movie viewing worthwhile, thus demonstrating that it placed them at the core of its mission by offering value for money while having delightful moments.
Receiving the car keys, Amarachi said: ‘I was excited when I was told l won the prize, as most people were skeptical about it. Today, I am very happy that the Bigi brand lived up to its commitment. Also, I have heard that Bigi is doing a lot for consumers and intends to do a lot more consumer-centric activities’.
She further stated that the Bigi has just elevated her status to a car owner and would forever be grateful to the brand for bringing an unbelievable change and refreshment to her and her family.
Other consumers who received consolation prizes also applauded Bigi for the love shown to them, as the gifts would help them wonderfully.
In the past, the pacesetter in the beverage industry has promoted entertainment through various initiatives such as the sponsorship of the Prophetess movie premiere in Lagos and Ibadan, as well as the Progressive Tailors Club and Max Life music concert, amongst others.
Also, in furtherance of its consumer connection, the premium brand sponsored the Nigerian Idol, an international musical star discovery platform for young Nigerian artistes.
At the Nigerian Idol Season 6, the brand refreshed Kingdom Kroseide of Bayelsa State to victory as he displayed an enthralling music prowess that swayed millions of votes and fans in his favour.