Bigi carbonated soft drink, a leading brand in the beverage industry from the stable of Rite Foods Limited, recently hosted an unforgettable VVIP movie experience for 24 lucky winners to appreciate them for their unwavering support and engagement. The winners were selected through the ‘Lunch Inspiration Engagement’, a campaign that encouraged followers to participate in a fun and interactive way.
The engagement began when Bigi shared a lunch inspiration post on their social media platforms, prompting dedicated followers to screenshot their meal choices and share them with their stories while tagging the brand to inspire others. Out of the many entries received, 24 people were selected to participate in a remarkable day of entertainment and fun.
The winners were invited to the Bigi office located at Opebi, Ikeja, Lagos on Saturday, where they were warmly welcomed by one of the brand’s Events and Activation officers, Olayinka Eniola. Each guest received a bag filled with Bigi goodies as a special welcome gift.
The excitement did not end there as the winners were treated to a refreshing journey to the Silverbird Galleria at Victoria Island. During the ride, they were engaged in various games, keeping their spirits high and building anticipation for the main event.
Arriving at Silverbird Galleria, the winners were further entertained with a variety of engaging activities, and, of course, winners from each activity were rewarded with amazing prizes while keeping up the good spirit with their favourite Bigi flavours.
The highlight of the day was the exclusive movie screening that started around 12:50 p.m. Each winner enjoyed a fantastic cinematic experience, complete with comfortable seating, snacks, and, of course, the refreshing taste of Bigi Carbonated Soft Drinks.
Assistant Brand Manager for Bigi, Biola Aransiola expressed her delight in being able to give back to the brand’s loyal supporters. She emphasised that Bigi understands the importance of its customers and the role they play in the brand’s success. Aransiola said: “A good brand invests in its consumer’s happiness, and Bigi is committed to making meaningful connections and memorable experiences for our valued customers”.
Bigi continues to uphold her commitment to providing quality products and fostering strong relationships with its consumers, and this exclusive VVIP movie experience is just one of the many ways the brand shows appreciation to them.
