In a pioneering move aimed at strengthening reputation management and crisis communication solutions in Nigeria, CMC Connect LLP (Perception Consulting) and DrawBridge CM Limited, on Friday in Abuja, set the process for a strategic partnership in motion.
The Lead Partner of CMC Connect, Chief Yomi Badejo-Okusanya; and the Lead Consultant/CEO of DrawBridge CM, Mr. Hassan Abdul took the first step towards a Memorandum of Understanding (MoU) that will see both firms enhance their collaboration in advocacy for crisis communication and reputation management as well as the delivery of services in both areas by both firms.
On the collaboration, Badejo-Okusanya expressed enthusiasm about the potential impact of the partnership, stating: ‘This alliance will be a game-changer in the crisis communication space. By combining the unique strengths of CMC Connect LLP and DrawBridge CM, we are reinforcing our commitment to helping businesses navigate crises efficiently while safeguarding their reputation’.
The collaboration comes at a pivotal time as both organisations recently launched innovative solutions independently, tailored to address reputational risks and crisis communications.
While CMC Connect launched Crisis X, a specialised crisis communication service that combines expert crisis handling with proactive management techniques, DrawBridge CM introduced PRISM (Protecting Reputation Through Insight, Strategy and Management), a trademarked framework that provides a comprehensive approach to Reputation Risk Management, helping organizations effectively build reputation resilience.
This proposed strategic alliance is premised on the recognition that leveraging the combined expertise and cross-functional capabilities of both firms can create a more comprehensive and dynamic approach to crisis communication and reputation management for the market.
Through this shared vision, the partnership will explore opportunities to deliver holistic solutions that help businesses, institutions, and individuals mitigate reputational risks, manage crisis, and strengthen stakeholder trust.
Abdul emphasised the synergy between both solutions, saying, “Crisis-X and PRISM are complementary solutions that address the evolving challenges of reputation management. Through this collaboration, we will offer clients an expanded toolkit for proactive and reactive management of their credibility and stakeholder trust.”
As the landscape of corporate communications continues to evolve, this partnership sets the stage for innovative, data-driven, and proactive reputation management. Adopting these would empower organisations to maintain credibility, trust, and stability in an era of heightened scrutiny and digital disruption.
CMC Connect LLP (Perception Consulting) is a game-changer in Nigeria’s communications space and the exclusive affiliate of Burson – a part of WPP, the creative transformation company, in Nigeria.
With experienced and highly skilled professionals, it leverages data and intelligence to deploy bold and innovative solutions that have put our clients ahead of the game in their various sectors.
Established in 2008, DrawBridge CM is a leading Nigerian communication management company that delivers exceptional results through strategic planning, research, creative thinking, and meticulous execution. With a holistic and comprehensive approach, we manage our clients’ communication requirements, encompassing internal and external communications, stakeholder engagement, and reputation management.
