Rite Foods’ Bigi drinks, Nigeria’s most consumer-centric brand with 13 flavours of refreshing soft drinks for every moment, has yet again improved the living conditions of 20 consumers with surprise and transformative packages of cash and gift prizes, through its digital Corporate Social Responsibility (CSR) campaign, BRAK.
BRAK is Bigi Random Acts of Kindness, a digital CSR campaign activated annually with the aim to reward its consumers, who were nominated by their friends and loved ones in need of support. The lucky consumers, based in Lagos, were also presented with an array of products and other amazing gifts in a bid to improve their living conditions and status.
The brand not only gifted the beneficiaries or consumers, but also the people who nominated them for the reward. The lucky consumers were chosen from different environs – Ketu, Igando, Abule-Egba, Ikorodu, Alapere, and Chevron. Some of the consumers include Mrs Adetutu, Mummy Gloria, Esther Chukwuifeyinwa, Mrs Bisiriyu Adeyosola, Aunty Calabar, Mrs Toyin Rowland, Mrs Chinwe Ngharamike, and Mrs Aziba, whose residences were stormed by the brand with a team of cheerleaders and trumpeter to celebrate and reward them.
Assistant Brand Manager for Bigi, Abiola Aransiola restated the company’s commitment, through the Bigi brand and the BRAK initiative, to reach out to people in need and improve their lives all across the country. “It is our culture to find good deeds and reward them, which demonstrates our passion for helping people and improving their social status and living conditions. This is why Bigi extends its acts of kindness to consumers and other Nigerians.
“As a company, we are not only concerned about selling our array of refreshing products to Nigerians, but also committed to reaching out to our numerous consumers and Nigerians at the point of their needs by improving their living conditions across the country”, she said
The BRAK initiative was originally flagged off in 2019 as BRAKNOV, as it was celebrated in November. However, it has metamorphosed to BRAK to allow the Bigi brand to give back to its consumers and Nigerians all over the country at any time of the year by rewarding them with the brand’s kindness.
One of the lucky consumers, Ngharamike, who shed tears of joy for the surprise, commended the brand for bringing joy to her heart and putting laughter on her face and that of her family. “Indeed, Bigi drink is that go-to brand that brings smiles to the faces of its consumers by uplifting their burden. This is a big surprise and I am indeed grateful”, she said between cheerful sobs.
Other consumers expressed their utmost surprise upon the brand’s visit to their homes, as they could not contain their excitement, jubilation, dancing, and screaming, while others sobbed cheerfully to contain their emotions for the succour and uplift the Bigi brand surprised them with.
With the BRAK initiative, Bigi drinks have once again demonstrated its commitment to winning the hearts of consumers by not only offering quality refreshing soft drinks but giving back to people and communities to bring a meaningful difference that improves lives across the country.
BRAK PHOTO 1 & 2: Lagos Consumer receives surprise cash and gift prizes from Bigi Drinks to improve their living conditions in its BRAK 2022 initiative.
BRAK PHOTO 3: L-R: Timilehin Ayobami and Adeyosola Bisiriyu receive their surprise cash and gift prizes from Bigi Drinks to improve their living conditions in its BRAK 2022 initiative.
