The 2022 edition of MerryBet Celebrity Fans Challenge Concert was the place to be in Lagos last weekend where excited fans experienced a musical concert, ‘’off the hook’’ and cliches of music shows. Football and music converged to serve premium entertainment as fans were refreshed by Fearless energy drinks.
The concert, themed Afro Revolution was filled to the brim with lots of entertainment and sports lovers in the same arena, having fun while representing their favourite football clubs.
This year’s edition had packages of interesting moments to the delight of fans and consumers of the Fearless energy drink brand.
Fans experienced performances that included performances from top celebrities in the music industry, Celebrity Stage Singing Battle, Rep Your Football Team and Party Hard with DJs and Hypemen Challenge. The likes of Kizz Daniel, Fireboy DML, Flavour, Portable, Oritsefemi performed at the invigorating ambience charged with palpable fun and excitement. The audience had a blast when these superstar artistes performed their 2022 hit singles on stage.
The concert had celebrities going head-to-head on stage with singing battles and other music and sport-related tasks.
Some of the major battles experienced by fans and consumers of Fearless energy drinks included ‘Portable vs Terry G’, ‘Tolibian vs Ladé’, ‘Candy Bleakz vs T Dollar’, ‘Mr Real vs Orezi’.
These head-to-head challenges were an interesting scene to witness where topmost club vibes with some celebrity DJs and Hypemen brought on stage by lightning the mood of music buffs. The celebrity fans challenge was stacked up with stars and talents that delivered top notch entertainment for fans and consumers of Fearless energy drinks.
As one of the leaders in the food and beverage industry, Fearless energy drinks has continually added value to life and rejuvenated consumers with its portfolio of quality products. The brand’s decision to be part of this year’s MerryBet Celebrity Fans Challenge sponsorship has been applauded as a smart brand marketing asset acquisition that will make the brand bigger and better. The celebration and entertainment platform used to energise music and sports lovers with the Fearless brand consists of the Fearless Classic and Fearless Red Berry.
Head of Digital, Wale Odenusi said that the company would continue to support initiatives such as the Celebrity Fans Challenge which resonates with the Fearless energy drink brand.
According to Odenusi, the brands sponsors MerryBet Celebrity Fans Challenge 2022 becuase there is no other energy drink brand that would celebrate the concert better.
He stated further that the company’s support would help bring consumers closer to its unique brands, which are produced with state-of-the-art facilities with a significant market share in the sector it operates.
Odenusi said that the leading position of the premium Fearless energy drink can be likened to the fun, exciting and energetic story of the fans challenge.
