Home Brands Media monitoring firm, P+ Measurement clinches multiple laurels

Media monitoring firm, P+ Measurement clinches multiple laurels

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The quality service to clients in diverse sectors has earned P+ Measurement Services, Nigeria’s leading independent Public Relations measurement and evaluation agency, several awards including the “Best in the Use of Research and Measurement” award at this year’s Lagos PR Industry Gala and Awards (LaPRIGA), the “Best PR Measurement Company of the Year” at the 2022 Brandcom’ and the “Best Media Monitoring and Intelligence Company” award at the Nigeria Media Nite-out award held respectively in Lagos.

With the latest award at the LaPRIGA (the Oscar of the Lagos chapter of the Nigerian Institute of Public Relations) event held last Friday, P+ earned the reputation as the foremost company in its industry, outwitting others with cutting-edge services that are advantageous to clients’ successes.

It was also on that premise that the company with its ground-breaking approach to PR measurement and evaluation clinched other laurels at the Nigeria Media Nite-out and Brandcom awards held in October and November, respectively.

The Brandcom event was organised by Brand Communicator, a foremost brands and marketing magazine, which recognises brands and top personnel that have excelled in their industry, while the other is an annual award that celebrates winners in various categories of the media.

The leading-edge agency has in the past seven years engendered the needed growth for its clients, having worked with over 68 brands and 17 Public Relations agencies in Nigeria, Africa’s largest economy, which is known as the business destination for foreign investors.

Commenting on the honours, the Chief Insights Officer, Philip Odiakose said that P+ is well committed to boosting its clients’ productivity through its various offerings with up-to-the-minute expertise and a value-driven business model that outperforms others in its industry

He said that the company’s quest for excellence also spurred other achievements like the “Most Resourceful and Innovative Media Monitoring and Intelligence Agency” award, and the “Prestige Excellence” award, both this year. Others are the “Leader in PR Measurement, Nigeria” and the “PR Industry Influencer in Nigeria”, earned by Odiakose last year.

According to him, P+ measurement and evaluation report is customised to suit brands’ valid metrics and are based on the AMEC Standard in accordance with the Barcelona Principle 3.0, for the provisioning of media monitoring, measurement, evaluation, and performance audit services for clients in the Banking, Telecom, Insurance, Airlines, Tourism, Government, Non-Governmental Organisations, Pensions, Health Management Organisations, Tobacco, Lifestyle and other sectors.

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