Home Business Banking & Finance First Bank, Leadway Assurance, MTN CEOs top Media-performing ranking in Q3

First Bank, Leadway Assurance, MTN CEOs top Media-performing ranking in Q3

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Chief Executive Officer of First Bank of Nigeria, Adesola Adeduntan leads media-performing CEOs in the Banking, Insurance and Telecommunication sectors in the third quarter of 2023, according to data analysed by P+ Measurement Services, a leading media intelligence consultancy.

Adeduntan polled 35 per cent media share to sit at the top, followed closely by Moruf Oseni of Wema Bank with 22 per cent. Roosevelt Ogbonna of Access Bank and Ebenezer Onyeagwu of Zenith Bank tied with 15 per cent, respectively, and Wole Adeniyi of Stanbic IBTC Bank completed the chart with 13 per cent.

Out of the 10 leading insurance brands monitored, the media performance audit report revealed that the CEO of Leadway Assurance, Tunde Hassan-Odukale, had the most media exposure (49 per cent), followed by Kunle Ahmed of AXA Mansard Insurance with 18 per cent, Wole Oshin of Custodian Investment Plc with 13 per cent, Babatunde Fajemirokun of AIICO Insurance with 11 per cent, and Chuks Igumbor of Prudential Zenith Life Assurance with 9 per cent media exposure.

In the Nigerian telecommunications sector, the media intelligence report revealed that the CEO of MTN Nigeria, Karl Toriola, had the highest media exposure (56 per cent), followed by Carl Cruz of Airtel Nigeria with 22 per cent, Juergen Peschel of 9mobile with 12 per cent, and Mike Adenuga of Globacom with 10 per cent media presence.

Through detailed media data gathering, analysis, and audit of salient valid Public Relations metrics of 28 commercial banks, the top 10 leading insurance companies, and four telecommunication brands, the report ranked the top CEOs (commercial banks, insurance, and telecommunications) prominently in the online and print media.

In the ever-evolving landscape of Nigeria’s banking, insurance, and telecommunications sectors, the role of public relations, media performance audits, and intelligence cannot be understated.

P+ Measurement Services analyses for Q3 2023 focuses on Nigerian commercial banks, insurance providers, and telecommunications companies, providing essential insights that CEOs and C-suites can use to improve their media reputations, thought leadership engagement, and navigate the multifaceted landscapes of public perception.

The media analysis monitors over 1.3 million online publications in the local and global media space, including blogs, news sites, forums, and digital media, as well as approximately 1,400 print publications (including daily, weekly, and monthly publications), from which various meta-data were harvested.

Download Q3 2023 #NigerianBanking #Insurance #Telecommunication #CEO Media Performance Audit Report here: https://www.mateplus.com.ng/get-reports/

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