It will be a night of glitz, glamour and rewards as the ninth edition of the Lagos Public Relations Industry and Gala Award (LaPRIGA) holds this Friday at the MUSON Centre, Onikan, Lagos from 6 pm.
Tagged the ‘Shining Stars’, this year’s LaPRIGA, the property of the Lagos chapter of the Nigerian Institute of Public Relations (NIPR), over 25 honourees from public relations consultancies, practitioners, stakeholders and the media will be celebrated with the prestigious LaPRIGA Figurine in different categories.
According to the chapter Chairman, Mrs Comfort Nwankwo, the categories include the Agency of the Year, Public Relations Practitioner of the Year, Best in Crisis and Risk Communication, Best in Innovation PR, Model Agency of All Time and Best PR Journalist of the Year.
Others include: Best in Technology PR, Corporate Communication Professional of the Year, Rising PR Professional of the Year, Best Brand in Storytelling, Public Sector PR Campaign of the Year and Best in Corporate Social Responsibility.
The chapter had earlier called on organisations to leverage the platform to deepen relationship with the communications community to boost their brand images.
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The LaPRIGA has consistently recognised corporate organizations for the extraordinary act of giving and loving which has made demonstrable difference in host communities and in the lives of specific persons.
Last week, LaPRIGA selection panel announced the conclusion of its rigorous exercise following the closure of the call for entry process.
Entries were submitted between Wednesday 30th of October and Wednesday 20th of November 2024.
According to the Chairman of the Selection Committee, Muyiwa Akintunde, 81 entries were submitted in 21 categories, with the ‘Best in Political Communication’ not having any submission.
Also in the panel are: Chairman of NIPR Aviation Hub, Basil Agboarumi (Vice Chairman); Head of Complaints at the Nigerian Shippers Council, Bashir Ambi-Mohammed (Secretary); Founder/COO of Brandworld Media, Clara Okoro; and Head of Public Relations at Apple and Pears Limited, Stella Sawyerr.
The criteria for assessment of the entries included: depth of campaign/activity; conformity with the ideals of Public Relations excellence; strategy and tactics; innovation/creativity; outcomes vis-a-vis goals/objectives; style of presentation; and contribution to industry knowledge.
Also considered were: breakthrough communication approaches; demonstration of integrity; exceptional communication campaigns; significant work that improves the practice; positive impact with significant contributions in a related sub-sector of the economy; and outstanding efforts at enhancing the Public Relations profession.
“Generally, the quality of entries met best standards criteria and the five-member panel had to be meticulous in making well-informed decisions. This is more so as the decision on the nominees and winners was solely that of the panel this year”, Akintunde said.
Entries were open only to members of Lagos NIPR, who were allowed to submit either their works and those of their clients, covering October 2023 to September 2024.
