Propel Sports Africa, the broadcast streaming partners of the Nigeria Premier League (NPFL), has announced a deal with MTN Nigeria for exclusive broadcast of the matches on mobile devices on the telecom giant’s network.
Propel are looking to cover eight out of 10 games every matchday for streaming, which would translate to over 300 games per season.
Chairman of Propel Sports Africa, Basil Kabbani said: “The engagement with the team at MTN has been amazing. From the digital Value Added Service, to the marketing and commercial team, their approach has been consistently professional, and their enthusiasm for the NPFL content has been infectious.
“From the very start of our negotiations, we knew MTN was the right partner to give our great content, the platform it deserves”.
The deal, concluded by Propel Sports Africa President, Edward Simons; and MTN Chief Operating Officer, Hassan Jaber, will include in-and-post-game highlights delivered in real time to MTN subscribers through the NPFL Live Over-the-top (OTT) platform.
“We are excited about this opportunity to deliver entertaining content to our subscribers. It is a testament to our commitment to sports development in Nigeria.
“We know Nigerians love football and we are glad to partner with Propel Sports Africa and GTI to deliver Nigerian Premier League matches in high definition to our customers. We are confident that this partnership will transform the reception and appreciation of the Nigerian league”, Jaber said.
NPFL Chairman, Hon. Gbenga Elegbeleye said: “The NPFL is excited about the partnership potentials to elevate the league’s visibility and engagement. We are thrilled to welcome MTN as our exclusive telecommunications partner.
“Their expertise and commitment to innovation align seamlessly with our vision for the league and with MTN’s support, we look forward to not only reaching a wider audience but also enhancing the overall experience for our dedicated fans”.
Elegbeleye further said: “This groundbreaking collaboration marks a significant milestone in the realms of sports and technology, promising an elevated viewing experience for football enthusiasts across the nation and abroad”.
He said that the partnership underscores a shared commitment to bring the excitement of football closer to the hearts of millions of Nigerians.
“The partnership will also redefine how football is experienced, engaging fans in every goal, tackle, and victory with”, the NPFL boss concluded.
Propel Sports Africa’s in-Country Director, Victor Okobi said: “I cannot think of a better network than MTN to showcase the best of Nigerian soccer on NPFL-Live”.
