The Managing Director and Trade Commissioner of the Japan External Trade Organisation, Takeshi Oku, has stated that Nigeria is still a destination for Japanese investment despite the harsh business terrain.
Speaking on the sidelines of the opening ceremony of the Lagos International Trade Fair on Friday, Oku said some Japanese companies have a long history in the Nigerian market, adding that the trade fair would create an opportunity for more Japanese businesses.
In his words, “We believe in the Nigerian market, and this is our ninth time participating in the fair. Last year, we came with eight companies, but this year, we have added 41 Japanese companies because we believe in the Nigerian market.
“Nigeria is the gateway to Africa and has the largest population in Africa. For some Japanese companies, they have an existing interest and history in the Nigerian market. We have confidence in the quality of our products, so we hope the Nigerian people can enjoy our products. We want to work with Nigerian startups to create new businesses.”
He noted that JETRO is a government agency dedicated to promoting trade, investment, and partnerships between Japan and Nigeria.
“We are honoured to participate in this event, which highlights the many ways our companies can collaborate for mutual growth.
“Within the Japan Pavilion, you will find companies representing diverse sectors—from electronics and automotive to food, textiles, and energy-efficient technologies.
We are excited to share news of the upcoming Osaka-Kansai Expo, which Japan will host next year with Nigeria’s participation. This Expo will serve as a global platform for promoting technological innovation and sustainability, key themes that align with our shared vision for the future,” he said
