Home Brands Nigeria’s Super Resurs oil wins West Africa’s lubricant brand award

Nigeria’s Super Resurs oil wins West Africa’s lubricant brand award

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Despite Nigeria’s harsh macro-economic situation, some indigenous organisations are weathering the storm to manufacture brands and products that can compete favourably in the global market.

Among these companies is Lubcon Limited whose premium brand Super Resurs international oil has emerged West Africa’s Best Lubricant Automotive Oil 2023.

Super Resurs 20W-50 was presented the award last Friday at Sheraton Hotel, Lagos during the 12th West African Brands Excellence Awards, organised by the African Brands Congress, publishers of The Brands Digest.

Receiving the award, Managing Director of Lubcon Limited, Mr Taiye Williams thanked the organisers, and congratulated other winners at the epoch making event. He was accompanied by the company’s Technical Consultant, Engr Kayode Sote; Lubcon’s major dealer, who is CEO of Mannabis Nigeria Limited, Alhaji Azeez Taiwo; and General Manager of Lubcon Limited, Mr Kunle Farinde, among others.

Williams explained that his Ilorin, Kwara State-based company has been deliberate about the quality of products coming out of their high tech plants in Nigeria, Ghana, and Ethiopia as they produced to meet the needs of the African market. He said that his company is the first to adopt Nano technology for the production of automotive lubricant oil in Nigeria. The Nano technology-based brands from Lubcon are Lubcon’s Nano Adrenalin and Lubcon’s Super Resurs.

He further said: “The other products you can find here in West Africa are ordinary synthetic imported motor oils from foreign companies. They are not closed in any ramification to our Super Resurs because  we have gone steps further to adapt global best practice in automotive oil production by adopting 3-D Nanotechnology.

“We have Lubcon’s Nano Adrenalin 5W/30, a fully synthetic motor oil of exceptional quality fortified with Nano-additive technology developed in association with Vmpauto LLC Russia that gives 3D protection. All our products are NIS ISO 9001-2015 certified. When you use Super Resurs oil or Nano Adrenalin oil from Lubcon to service your vehicles or auto motive machines, the oil will repair worn-out components of the engine that have been created by the working pumps”.

Williams said that Resurs would give up to 10 times the life of other lubricant products as it reduces fuel consumption, and it gives you a clean engine. The engine oil, he explained, can be used for months/more than 8,000km mileage before a change is required.

Farinde said that his firm is the only licensed lubricant plant in Nigeria to produce automotive oils for NNPC Retails.  “Few years ago, the Japanese government came to certify our plants and products in Ilorin. Because of that, Lubcon was given the contract to blend and produce lubricant oil for all Japanese automotive products being sold by their Nigerian partner, CFAO. We produce Yamalube oil for CFAO-Yamaha”.

Lubcon is a Nigerian Investment Holding Company playing in the critical sectors of the economy notably the energy, oil and gas, engineering and construction,

The Nigeria lubricants market stood at 503.50 million litres in 2021 and is projected to register a Compound Annual Growth Rate of 3.48 percent to reach 597.33 million litres in 2026.

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