Maison Martell, a subsidiary of Pernod Ricard, has announced the launch of the Martell Tower, an iconic architectural landmark in Lagos. According to a statement by the brand, the audacious creation embodies Martell’s 300-year legacy, blending French elegance with Nigerian vibrancy.
The message from the brand was mind-sparking: “Dear Swift One, we are thrilled to invite you to be among the first to soar to new Heights at the Martell Tower”. This immersive journey explores cognac craftsmanship across four unique floors.
The tower’s journey begins at L’Atelier — Art of Cognac and Boutique, offering Martell’s extensive cognac range, exclusive merchandise and personalized bottles. Guests progress to L’Atelier — Taste and Tour for a dedicated tasting experience, then L’Atelier – Mixology to craft signature cocktails guided by certified mixologists. La Suite 1715 showcases Martell’s rich legacy, while L’Horizon is perfect for exclusive gatherings. Each level of the Tower, taking guests deeper into the world of Martell.
From mouthwatering bites to premium cocktails, every detail made for a wonderfully convivial night. At the event, Managing Director of Pernod Ricard Nigeria, Mr, Michael Ehindero said: ‘This groundbreaking tower embodies Martell’s unwavering commitment to innovation and African elegance. He added that the Martell Tower is pioneering design and premium experience and is the first of its kind in Africa”.
The company’s Marketing Director, Mr. Evane Chenuet said: “The Martell Tower Experience embodies our daring spirit and commitment to creating unforgettable experiences. It’s more than a building; it’s a symbol of our legacy and our future”.
The Tower will host a series of exclusive events, including fashion exhibitions, exclusive auctions, and musical performances in the coming months.
Established in 2012, Pernod Ricard Nigeria is a member of the Pernod Ricard Group, a worldwide leader in the spirits and wine industry, blending traditional craftsmanship, state-of-the-art brand-building, and global distribution technologies.
Its portfolio of premium to luxury brands include Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes.
