PHD Media, a part of Omnicom Media Group, has set the stage for the unveiling of its ground-breaking proprietary media data tool, ‘Ocular’ on Tuesday, at the Marriot Hotel, in Ikeja, Lagos.
Expected at the launch, where the Ocular potential impact demo will be done, are top business leaders, marketing communication industry eggheads, media owners, and other stakeholders.
Ocular is powered by 2,800 daily respondents delivering real-time insights into consumer habits, and compliments the existing industry standard audience measurement tool, with a lot more on its offerings for optimum benefits, with unique features.
An industry source reveals that Ocular is a game changer in the media investment and management sector. “It will benefit those who care about value and impact on their media investment”. The launch of Ocular is an answer to the age long question from our clients on data recency.
PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social, and emerging media.
PHD’s performance at the 2023 Pitcher Awards is an evidence of the agency’s outstanding commitment for strategic planning and innovation, having secured an impressive tally of ten awards.
PHD Nigeria Limited is built on a culture of thought leadership, innovation, and creativity, with a philosophy of ‘Make the Leap’.
Omnicom Media Group is a global leader in marketing communications.
