As part of its ongoing commitment to continually empower the Nigerian media and enable it play the critical watchdog role in the society, Polaris Bank is organising an open workshop for all classes of journalist across the media spectrum. It is one of its critical Corporate Social Responsibility (CSR) interventions meant to positively impact key stakeholders.
The 2024 media workshop with the theme, ‘Integrating AI Tools in Contemporary Media Practices for Innovation and Excellence’, falls within the bank’s intervention programmes under its Education/Capacity Building Strategic CSR pillar, which deepens media relations, and contribute to the overall development of Nigeria’s media landscape.
Scheduled to hold on Thursday, 23 October 2024, the workshop aims to equip media practitioners with the latest tools and skills to navigate evolving challenges of modern journalism.
With a focus on available and relevant Artificial Intelligence tools and use, participants will learn how to integrate these technologies into their day-to-day work, streamlining news gathering processes and ensuring accuracy in storytelling.
The workshop will also dive deep into contemporary new media tools and practices, while addressing available opportunities that enhance career development.
Focus will also be shed on key topics such as data journalism, fact-checking, and solutions journalism —ensuring media professionals are equipped to thrive in the digital era.
Building on the success and feedback from previous workshops, especially that of 2023, where hundreds of journalists participated, the 2024 workshop promises to offer even greater value.
According to the bank, this year’s event will highlight cutting-edge trends, such as media entrepreneurship and career development strategies in a competitive media landscape.
To deliver an impactful workshop, the bank has assembled top faculty and distinguished subject experts as facilitators, including a Senior Lecturer at the School of Media and Communication, Pan-Atlantic University, Lekki, Lagos, Dr. Chike Mgbeadichie; Executive Director of the Media Career Development Network, Mr. Lekan Otufodunrin.
Their extensive knowledge and experience in media and communication will guide participants in understanding how to stay relevant, adapt to technological advancements, and maintain responsible journalism practices.
A statement by the bank stated that the initiative reflects its long-standing commitment to capacity building, particularly in empowering media practitioners to address the challenges of the digital age.
By providing access to the latest knowledge and tools, the workshop aims to support the continuous development of the journalists, and the media landscape in Nigeria, while fostering sustainable and impactful journalism.
Interested media practitioners can register to attend, using https://bit.ly/AMCSeminar2024
Polaris Bank was adjudged Nigeria’s Digital Bank of the Year in 2023, 2022 and 2021 in BusinessDay’s Banks and Other Financial Institutions Awards.
