BrandXchange has kicked off the search for Best Value-for-Money Brands in 2024 with the opening of the Consumers Value Awards website for consumers to vote for brands nominated by consumers.
Voting commenced on 15th March as part of activities highlighting the Consumer Rights Day. The voting platform will be active for three months up till 15th June for consumers to vote across the country.
At the presentation on the Consumers Value Awards website opening, Founder/Chief Executive Officer of BrandXchange, Mr. Akonte Ekine assured that all is set for the consumers to express themselves in the new season of market challenges by visiting the website to cast votes for brands that living up to their claims.
Brands are classified according to industries with a new category of Most Consumer-friendly Brand introduced, based on the nominations made by consumers.
The organisers said that there would be social advocacy conversation recognition based on consumer preferences amongst others added Akonte.
The initiative is having its third edition and its theme is ‘Empowering Consumers’.
Brands of value were nominated online and offline by consumers across the country based on market experience, and that has enabled BrandXchange to aggregate brands together for the purpose of engaging the market with the objective of validating brand claims through consumer votes for a period of three months.
The last two editions of the awards resulted in recognising a total of over 100 brands both local and international as best value for money brands.
This year’s voting list has over two hundred brands up for voting based on the nominations of consumers.
It is a transparent programme for consumers and brand managers or owners to see, especially now that we are in a season of alternative or substitute brands with the dictates of the economy, consumers are shifting ground in buying behaviour due to increasing pressure on the pockets.
