In a bid to delight its consumers and stay true to its brand promise of bliss and mood upliftment, Pure Bliss has rewarded four consumers with N1 million each in its ongoing 60 Millionaires in 60 Days promo, held in Lagos and Kano States last Friday.
The four lucky consumers are: a project manager from Ogun State, Tunbosun Folarin; a businesswoman who resides in Ikorodu, Lagos State, Temitope Ayanboye; a fashion designer who lives in Nassarawa State, Pauline Godfrey; and a trader who lives in Kano State, Abubakar Muhammed. The consumers are the first four verified winners in the second edition of the promo currently ongoing in Nigeria.
Ayanboye narrated how she could not contain her disbelief and shock when she received the instant SMS notification of winning N1 million. She said enthusiastically: “When I saw the new promo design on the Pure Bliss biscuit pack, I decided to try because my neighbour told me how people were winning airtime. That day, I bought two packs – one had ‘try again’ and the second one had code. I followed the instructions on the pack and received an SMS that I won N1 million but I did not believe it. I was even angry with my neighbour because I did not receive the instant airtime, only for me to receive a call from Pure Bliss later that day. I still did not believe it but I still decided to do the verification process. Even as I am here, I am still in shock. I am so happy and I now believe. Pure Bliss, thank you…”.
Godfrey also expressed her joy for the prompt reward as it would help cushion some economic hardship. “It is indeed a joyous day in my household. One million Naira in this economy? I was doubting at first because I did not expect to ever win a promo! In Nasarawa!! I will continue to tell everyone I know. Pure Bliss, please keep it up”, she enthused.
Folarin had his kids to thank for participating in the promo. Hear him: “I buy Pure Bliss for myself and the kids. So on that fateful day, I ate the last Pure Bliss wafers meant for the kids before dinner. I opened a pack, saw a code and decided to give it a try. I’m so happy and will put some of the money into my wife’s business. And my kids? They will definitely feel that Pure Bliss has touched me”.
The winners were presented their respective cheques of N1 million in Lagos and Kano States by the Pure Bliss team and the zonal representatives of the National Lottery Regulatory Commission (NLRC), Federal Competition and Consumer Protection Commission (FCCPC), and Lagos State Lotteries and Gaming Authority (LSLGA). Represented by its Senior Legal Officer, Kemi Adebiyi, LSLGA endorsed the promotion and also assured Nigerians that the Pure Bliss promo adheres strictly to regulatory requirements.
She lauded the organisation for its transparency in selecting the winners and advised many more persons to key into the promo with confidence. “We appreciate the company for introducing this reward scheme to acknowledge and appreciate consumers and urge our consumers to participate in the promo”, Adebiyi said.
Head of FCCPC’s Lagos office, Susie Onwuka commended OK Foods, the manufacturers of Pure Bliss, for coming out with such a lofty initiative.
Brand Manager of Pure Bliss, Bukola Yusuph emphasised Pure Bliss’ commitment to delight consumers through delicious and quality products, and rewards.
“It is all in the brand name. Running the biggest promo within the biscuits industry where consumers get instant airtime rewards and millions in cash prize is in line with our brand promise and commitment of bliss and mood upliftment. We have 56 millionaires left to reward and thank consumers who have participated. We encourage others to keep participating as we plan to reward a total of 60 consumers with N1 million each, and also give out N30 million worth of airtime,” she said.
Reiterating the mechanics of participating in the promo, Yusuph said that consumers are to buy any Millionaire promo pack of Pure Bliss Cookies or Wafers, look inside the pack for a 7-digit unique code and text the unique code to 8011 using the format: PUREBLISS <SPACE> 1234567 <SPACE> LOCATION, e.g. PUREBLISS 1234567 LAGOS. The consumers will receive an SMS from 8011, notifying them of their prize – either N100 airtime or N1 million as each code guarantees a prize. She emphasised that the process works for all networks.
Officials of the regulatory agencies – NLRC, FCCPC and LSLGA – all expressed their confidence in the credibility of the promotion and urged consumers to participate, while also reiterating their commitment to monitoring the promotion for transparency.=
The promotion ends on 14th August, or while stock lasts.
