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Re-Ignite emerges Africa’s Most Outstanding Public Affairs firm

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Nigeria’s first full service public affairs consulting firm, Re-ignite Public Affairs Limited has emerged Africa’s most Outstanding Public Affairs Consulting Firm of the Year.

The firm was among outstanding organisations awarded laurels at the 7th Edition of the African Brands Congress, held at the banquet hall of the Lagos Sheraton Hotels & Towers on last Friday. The event was organised by the African Brands Media Limited, a foremost brands publishing house that provides research and news relating to various brands across Africa

Tagged African Brands Leadership Awards 2022, the one day event featured congress, exhibition, brands presentation, dinner and awards presentation. It was themed, Digital Technology, AI & IOT – A Catalyst for Brands Growth.

According to the organisers’, the congress was designed to be a platform for educating, engaging, and inspiring brand managers and professionals in various industries in the pursuit of best practices in brand building and value creation.

Re-Ignite Public Affairs Limited won alongside its sister firm, CMC Connect Burson, Cohn & Wolfe (CMC Connect BCW). While Re-Ignite was presented with a Golden diadem as Africa’s Most Outstanding Public Affairs Consulting Firm of the Year 2022, CMC Connect BCW was awarded the Africa’s Most Impactful Reputation and Perception Management Company of the Year 2022. They are the only two firms picked in the integrated marketing communications category in the African market.

Other winners at the occasion included Access Bank Plc, Stanbic IBTC Trustees, 9PSB, and Veritas Registrars in the banking and financial sector. Other are SMILE, Galaxy Backbone, Checkers Custard, Mr V and Nicole Sinclair.

Receiving the award on behalf of the board, management and staff of Re-Ignite Public Affairs Limited, its Director of Stakeholders Engagement, Adetola Odusote thanked the organisers for recognising the quality services it has been providing to its array of valued clients that include but not limited to Afton Chemicals Corporation, United States; Japan Tobacco International; AB Inbev (International Brewery Plc); IRIS Smart Technologies Limited; Glovo Nigeria; African Continental Free Trade Area, Ogun State Investors Forum, Lubcon Internationals, and top political parties.

Re-ignite Public Affairs is a strategy driven research-based solution provider in the Public Affairs space. It won the Public Affairs Company of the Year at the maiden edition of the Spokespersons Digest Communication Awards,

The firm provides services that help to improve governance, and enhance relationship between the business community and the different arms of government and its agencies. This it does through the provision of services that combine effective government and legislative relations, public policy analysis, sector specific expertise which can be critical success factors for clients in the competitive and regulatory business environment.

As the pioneer Public Affairs firm in Nigeria, Re-ignite Public Affairs is poised to enhance better relationships between government and its citizens, and between the private sector and public sector. Its distinct services are: Advocacy and Issues Management, Stakeholders Engagement, Policy Research and Analysis, Government Relations and Legislative Affairs, Political Communications, Capacity Development, Corporate Communication, and Crisis Management.

Re-ignite Public Affairs possesses an uncommon combination of senior level industry experts with commercial and project experience coupled with a thorough understanding of government bureaucratic and political processes, policy and regulatory frameworks. The team include Franklyn Ginger-Eke (Executive Director/COO); Odusote; and Yomi Badejo-Okusanya (Group Managing Director), who is also President of African Public Relations Association.

It is a subsidiary of the CMC Connect Group, a foremost strategic communications company with an impressive 30-year track record in the communications industry, having worked with virtually all the top brands in the country.

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